The Cited Index

See who is winning
AI search in India

The first public ranking of Indian brands by AI visibility — based on 189+ non-branded consumer prompts run across 4 AI platforms.

202+brands
756+responses
4LLMs
Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms

Top Travel & Luggage brands

India · May 2026
1
1
American Tourister
79.2/100+1.2
mixedAvg. #3.4
budget-friendlygood valueaffordablereliable
2
2
Samsonite
78.1/100+6.1
positiveAvg. #2.5
premium qualitydurablelightweightwidely available
3
3
Safari
53.1/100-6.9
mixedAvg. #4.6
Indian brandgood valueruggedslightly heavier
#CompanySentimentPos.ScoreChg.
4Skybags
mixed
#4.942.7
+0.7
5Mokobara
mixed
#4.229.2
-7.8
6Delsey
mixed
#4.729.2
-11.7
7Nasher Miles
mixed
#5.328.1
-3.9
8VIP
mixed
#6.127.1
+3.1
9Tumi
mixed
#3.619.8
-3.2
10Uppercase
mixed
#4.817.7
+4.7
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Sample prompts we track

→wheels on my old trolley bag keep getting stuck and wobbling, which brands have genuinely smooth 360 degree spinner wheels that last more than a year
→I travel every week for work between Delhi and Bangalore, what cabin bag do frequent flyers actually swear by that fits in IndiGo overhead bin without a fight
→decent cabin size trolley bag under ₹4000 that doesn't look cheap, what are my options in India right now
→which luggage brand in India has the best warranty and actually honours it without making you run around, heard some brands have lifetime warranty
→what does expandable luggage actually mean and is it worth paying extra for, which brands have a good expandable option in India
See full methodology →

How it works

Every insight feeds into our brand visibility index.

01
Non-branded prompts
Consumer-intent prompts without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
4-platform scoring
ChatGPT, Perplexity, Gemini, and Claude — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, and Claude. Updated monthly with real data from non-branded consumer prompts.
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 4 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated monthly. For real-time daily tracking, per-prompt drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all prompts fresh across all 4 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer prompts in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.
The Cited Index

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AI visibility today

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