The Cited Index

See who is winning
AI search in India

The first public ranking of Indian brands by AI visibility — based on 189+ non-branded consumer prompts run across 4 AI platforms.

202+brands
756+responses
4LLMs
Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms

Top Health & Wellness brands

India · May 2026
1
1
Wellbeing Nutrition
47.0/100
positiveAvg. #4.0
plant-basedclean ingredientsgood bioavailabilitypremium quality
2
2
Kapiva
41.0/100
mixedAvg. #5.7
Ayurvedicmodernized Ayurvedatransparent sourcingmodern Ayurveda
3
3
Carbamide Forte
40.0/100
mixedAvg. #4.2
high-potencybudget-friendlygood valuevalue for money
#CompanySentimentPos.ScoreChg.
4Himalayan Organics
mixed
#5.225.0
5HealthKart
mixed
#4.925.0
6Fast&Up
mixed
#4.724.0
7TrueBasics
positive
#6.422.0
8OZiva
positive
#4.721.0
9Himalaya
mixed
#6.820.0
10MuscleBlaze
positive
#3.619.0
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Sample prompts we track

→my hair has been falling out like crazy for the past 3 months and I think it's stress plus bad diet, which supplements actually work for this in India
→I sit at a desk for 10 hours a day and my vitamin D and B12 are both low as per my recent blood test, which brand should I buy these from online in India
→good multivitamin for men under ₹800 that covers all the basics, which brand should I go for in India
→collagen powder vs collagen capsules, which form actually gets absorbed better and which brands in India sell the good kind
→which health supplement brand in India actually has third party testing and doesn't just put random stuff in their capsules, I want something I can trust
See full methodology →

How it works

Every insight feeds into our brand visibility index.

01
Non-branded prompts
Consumer-intent prompts without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
4-platform scoring
ChatGPT, Perplexity, Gemini, and Claude — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, and Claude. Updated monthly with real data from non-branded consumer prompts.
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 4 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated monthly. For real-time daily tracking, per-prompt drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all prompts fresh across all 4 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer prompts in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.
The Cited Index

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AI visibility today

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