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The Cited Index scores 339 Indian brands across 12 categories every two months. Around it sits everything else we publish: the blog, the learn library and The AI Shelf. All of it free, none of it gated.
Cited Index · August 2026How AI answers name Indian brands339 brands, 314 prompts, 12 categories, scored across five AI platforms. Free and public, updated every two months.Read the IndexThe blogHow AI answers get made, and what moves themTeardowns of real brands, source-mix patterns by category, and what actually changes when an engine updates. Written for the person who has to go and fix something.Read the blogLearnHow every metric is calculatedDefinitions, denominators and the exact arithmetic behind each number, so you can check ours.Open the learn library
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62 posts, grouped by theme and newest first inside each group.
GEO Tactics · 15
The HR & Payroll Playbook for AI Search: Your Own Pages Are 90% of the AnswerHR and payroll tools get shortlisted by AI now, and in India that shortlist is built almost entirely from companies' own pages. In the Cited Index, 90% of HR & Payroll citations are brand-owned, the highest share of any category. Review sites are a rounding error and LinkedIn is the largest off-site source, so your comparison and compliance pages are where the citation is won. Here is what to publish.2026-08-31 · 5 minIn Indian Skincare, Gemini Reads Your Website and ChatGPT Doesn'tRun the same skincare prompt through Gemini and ChatGPT and they read almost opposite sources: Gemini pulls 62% of its citations from brand sites, ChatGPT just 26%. That 36-point split, plus Instagram as the top source overall, decides whether your website or your off-site presence does the work.2026-08-17 · 4 minHow to Get ChatGPT to Recommend Your D2C Brand (It Is Not Amazon)Ask ChatGPT for the best sunscreen or earbuds in India and it does not read Amazon to answer. In the Cited Index, editorial and your own site are its two biggest D2C sources, with community close behind, and marketplaces are just 8%. Here is where the recommendation is actually built.2026-08-15 · 6 minThe B2B SaaS Playbook for Winning 'Alternatives' Queries in AI SearchWhen a buyer asks an AI engine for alternatives to a CRM, the answer is built almost entirely from brand websites. In the Cited Index, 84% of CRM citations are brand sites and marketplaces barely register. It is the one category where you can publish your way into the answer, and most teams do not.2026-08-14 · 6 minHow to Get ChatGPT to Recommend Your SaaS for 'Best Software' QueriesWhen a buyer asks ChatGPT for the best software, it builds the shortlist from a specific set of sources. In the Cited Index, 72% of what it cites for B2B software are brand websites, and the review sites most teams optimize for barely register. Here is where the answer is actually decided.2026-08-13 · 5 minOn-Site vs Off-Site: Where Your AEO/GEO Effort Actually Pays BackA single brand's own website is a sliver of its category's AI citations. But the share landing on brand websites at all swings from 84% in Conversational AI to 27% in Audio & Wearables. That per-category number, not the overall one, is the allocation call that matters, and the off-site half is now community and editorial, not marketplaces.2026-07-15 · 8 min5 On-Site Content Mistakes Killing Your AI Citation Rate (And How to Fix Each in an Afternoon)A brand's own website is only a small share of its category's AI citations, but it is still the surface engines land on when they cite you. Five on-site mistakes strip that surface of the signals engines use to pick you, and each fix takes an afternoon.2026-07-13 · 8 minThe Reddit AI Visibility Gap Between ChatGPT Modes: A Cited Index Category Cut for Indian D2CChatGPT's new Thinking mode cites a different web than instant mode. Reddit's share drops sharply on reasoning queries, the exact prompts where high-consideration buyers spend time. Cited Index B1 shows which Indian D2C categories leaned hardest on Reddit and community sources, and are therefore most exposed.2026-07-08 · 9 minAuthor Attribution: The Universal Mid-Tier GEO Weakness Across the June 2026 Cited Index27 of 70 mid-tier brands across 10 Cited Index categories fail Author Attribution. It's an hour of HTML and JSON-LD work, and it's the single biggest delta between mid-tier and top-tier in the dataset.2026-07-01 · 7 minHow LinkedIn Became the #2 Source AI Chatbots Cite — And What It Means for Your Content StrategySemrush analysed 89,000 LinkedIn URLs cited across ChatGPT, Google AI Mode, and Perplexity. The finding that should change your LinkedIn strategy: you don't need virality. Most cited posts have just 15-25 reactions.2026-04-13 · 10 minReddit for Indian D2C: The GEO Play Nobody's Talking AboutReddit is the #1 most-cited domain by Google AI Overviews and Perplexity, and #2 by ChatGPT. Meanwhile, Indian D2C brands treat Reddit like it doesn't exist. That disconnect is a GEO opportunity hiding in plain sight.2026-04-04 · 7 minllms.txt: The File That Tells AI Models What Your Brand Is Aboutllms.txt tells AI models what your brand is about — like robots.txt, but for LLMs. Here's how to create one, with Cited's real implementation as a case study and a ready-to-use template.2026-03-26 · 9 minLinkedIn Is Now the #1 Source AI Chatbots Cite. Here's How Indian Brands Should RespondLinkedIn surged from #20 to #1 as the most-cited domain for professional AI queries. Your LinkedIn content is now directly feeding AI recommendations — and most Indian brands are treating it like a personal branding playground.2026-03-25 · 8 minHow to Write Product Pages That ChatGPT Will RecommendMost Indian D2C product pages are built to convert humans, not to get cited by AI. Here's the 5-element framework that makes your product pages extractable by ChatGPT, Gemini, and Perplexity.2026-03-19 · 10 minThe Biggest Influencer Your Brand Is Ignoring (It's Not a Human)LLMs are already the most powerful recommendation engines on the internet. They have 900M+ weekly users, operate 24/7, cost ₹0 to appear in organically — and most Indian brands have no idea this channel exists.2026-03-05 · 8 min
GEO Explainer · 15
How Google AI Mode Decides Which Brands to Recommend (and Why It Cites Your Competitor)Google AI Mode gives only about three sources per answer, the fewest of any engine, and its top source is Amazon. Where AI Overviews rewards being everywhere, AI Mode rewards being the obvious answer, the same company playing almost the reverse game. Here is how it picks the few brands that make the cut.2026-08-22 · 4 minHow Google AI Overviews Decides Which Brands to Recommend (and Why It Cites Your Competitor)Google AI Overviews casts the widest net of any engine, about ten sources per answer, and it leans hard on social. In the Cited Index its top source is Instagram, then YouTube, then Amazon. It rewards being present everywhere. Here is how it picks brands, and why breadth beats depth for it.2026-08-21 · 4 minHow Gemini Decides Which Brands to Recommend (and Why It Cites Your Competitor)Gemini is the one AI engine that mostly reads your own website. In the Cited Index, 72% of its citations are brand sites and just 2% are community, the opposite of ChatGPT. If you have only optimized your own pages, Gemini is the engine you are already playing. Here is how it picks brands.2026-08-20 · 4 minHow Perplexity Decides Which Brands to Recommend (and Why It Cites Your Competitor)Perplexity shows its work: every answer comes with its sources. In the Cited Index it reaches deepest into niche and long-tail sources, led by YouTube, then Reddit, then publishers you have probably never optimized for. Here is how it picks brands, and why your competitor keeps appearing in the citations.2026-08-19 · 3 minHow ChatGPT Decides Which Brands to Recommend (and Why It Cites Your Competitor)When ChatGPT recommends a brand, it is repeating what its sources said, and its single largest source is Reddit. In the Cited Index, ChatGPT is the least likely of the five engines to just read your website. Here is how it builds a shortlist, and why your competitor keeps making it.2026-08-18 · 5 minWhy Every AI Visibility Tool Gives You a Different Share-of-Voice NumberRun your brand through two AI visibility tools and you will get two different Share-of-Voice numbers. Neither is wrong. Each tool quietly makes three decisions that move the number, and once you know what they are, you can finally read the metric instead of trusting it.2026-07-31 · 5 minThe Understandability Gap: Why Indian Brands Get Crawled But Not CitedAcross 186 Indian brand scans, Accessibility scores 79.3%. Understandability scores 49.7%. The 30-point gap is the reason your GEO scan looks fine and AI engines still pick someone else. Here's the data, the diagnosis, and the three page-template patterns that close it.2026-06-12 · 8 minThe Cited 8: 8 Metrics That Actually Measure AI Visibility (And How to Track Them)A single AI Visibility Score hides more than it reveals. The Cited 8 framework maps 8 measurable dimensions across 3 layers — giving your team a complete diagnostic, not just a dashboard number.2026-05-26 · 9 minThe 3-Layer AI Visibility Stack: Why Fixing Your Website Doesn't Fix Your AI Visibility18 brands with above-median GEO Scores still have below-median AI Visibility Scores. The gap isn't technical — it's structural. Here's the framework that explains why.2026-05-22 · 9 minWhat Narrative Is AI Building About My Brand? (And How to Find Out)When ChatGPT ignores your brand in category recommendations, it's not a bug — it reflects an AI narrative that's either weak, absent, or working against you. Here's how to diagnose it and what to do next.2026-05-05 · 6 minIf llms.txt Doesn't Drive Citations, Why Did Anthropic, Cloudflare, and Stripe Implement It?Trakkr says zero correlation. Anthropic and Stripe implemented it anyway. Both sides are right — they're measuring different things.2026-04-21 · 8 minWhy We Don't Chase Prompt Volume (And What We Track Instead)Prompt volume for AI search doesn't exist — it's estimated. Here's why intent coverage, competitive gaps, and mention consistency are better signals for your GEO strategy.2026-03-24 · 10 minWhat Is a GEO Score? We Built a Free AI-Readiness ScannerSEO has Lighthouse and PageSpeed Insights. GEO had nothing — until now. We built a free scanner that gives any website a 0-100 AI-readiness score in 30 seconds. Here's what it measures and what we found.2026-03-19 · 7 minGEO vs SEO: What Indian D2C Brands Need to Know in 2026GEO isn't replacing SEO. It's the layer you're missing. If your brand ranks well on Google but doesn't get mentioned when someone asks ChatGPT for a recommendation — you have a visibility gap that traditional SEO will never close.2026-03-11 · 8 minWhat is GEO — and why every brand marketer needs to pay attention right nowSearch is changing faster than most marketing teams have noticed. When a consumer asks ChatGPT for a product recommendation, traditional SEO means nothing. A new discipline is emerging to fill that gap — and most brands are completely unprepared.2026-02-27 · 7 min
Brand Audit · 11
AI Is Citing Your Brand From Everywhere Except Your Own WebsiteWe measured 339 Indian brands across ChatGPT, Perplexity, Gemini, Google AI Overviews, and AI Mode in the Cited Index. The median brand's own website is the source of just 0.13% of its category's AI citations. Where the rest of them live, and why the answer splits down B2B versus D2C lines.2026-08-10 · 8 minThe August 2026 Cited Index: What AI Actually Reads When It Recommends Indian BrandsSamsonite is the most recommended luggage brand in AI answers, and AI barely reads its own website to recommend it. The August 2026 Cited Index ranks 339 Indian brands across 5 AI engines, and the gap between being named and being cited runs through the whole thing.2026-08-10 · 12 minZoho CRM leads Indian AI answers on CRM. The adjectives are the bigger finding.We ran 117 AI answers on CRM buying prompts across five engines for the June 2026 Cited Index. Zoho CRM is cited at nearly double the rate of the next brand. The more useful finding is which adjectives each engine attaches to each name.2026-07-28 · 8 minYellow.ai Case Study: What It Takes to Own Conversational AI Citations (And Where It Breaks)Yellow.ai shows up in roughly 1 in 3 AI answers across the Conversational AI Platforms category, and in 45% of ChatGPT answers. This is what they did on-site and off-site, and the one weakness a Cited audit would flag today.2026-07-14 · 8 minPlatform Bias: Why the Same Brand Scores 100 on One AI and 15 on AnotherAI platforms don't agree on which brands to recommend. Keka HR scores 100 on Claude and 15 on Perplexity. Across 202 brands, the top 15 disparity gaps range from 55 to 85 points. This isn't noise — it's systematic bias.2026-05-14 · 9 minMay 2026 Cited Index: 202 Indian Brands Ranked by AI VisibilityThe second edition of the Cited Index tracks 202 brands across 8 categories — with month-over-month deltas, 3 new categories, and the first cross-product visibility analysis.2026-05-11 · 9 minThe Sleep & Mattresses Paradox — ₹1,274 Cr Revenue, 38/100 on AI-ReadinessWe scanned 6 Indian sleep brands for AI-readiness. The Sleep Company scored 87/100 — Fully Optimised. Wakefit — ₹1,274 Cr revenue, NSE-listed — scored 38/100. A 49-point gap. The content is there. AI crawlers just can't find it.2026-05-02 · 8 minWe Scanned 10 Indian Luggage Brands for AI-Readiness. The Websites Tell a Different Story Than the RankingsSamsonite ranks #2 in AI visibility but scores lowest on website AI-readiness. Safari has the best website but only #3 in citations. We scanned 10 Indian travel brands with the GEO Score scanner — and the gap between what AI recommends and which websites are actually ready for AI is wider than we expected.2026-04-09 · 7 minWe Tracked 257 Indian Brands Across 4 AI Models. Here's Who's Visible and Who's InvisibleZoho CRM scores 88.8% on AI visibility. Noise scores 28%. The #1 brand on ChatGPT isn't #1 on Gemini. We tracked 257 Indian brands across ChatGPT, Gemini, Claude, and Perplexity — and published the full rankings for free.2026-04-06 · 8 minAI Search Traffic Converts at 14.2% vs Google's 2.8% — What This Means for Indian D2CAI search referral traffic converts at 5x the rate of Google organic. Meanwhile, Indian D2C brands are spending more on Meta and Google while ignoring the highest-converting discovery channel they've never measured.2026-04-02 · 6 minWhich Indian D2C travel brand wins on AI search? We audited 5 brands across 5 LLMs.We ran 25 non-branded shopping queries across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews for 5 Indian luggage brands. The results reveal a category where one brand has a commanding lead — and every challenger has a different, fixable problem.2026-02-27 · 9 min
AI News · 11
AI Search This Week: 3 Signals That Changed Brand Citation Between 6-13 July 2026GPT-5.6 landed 9 July. Search Engine Land published a 6.77M-session study that said ChatGPT owns 92.4% of AI referral traffic. Kevin Indig showed AI Mode and AI Overviews are decoupling. Here is what each one changes for how Indian brands get cited, read against the June 2026 Cited Index.2026-07-17 · 8 minGoogle's June 3 AI Search Update: Why Preferred Sources Matters More Than the Opt-OutGoogle bundled three changes into its June 3 announcement — an opt-out toggle, Preferred Sources expansion, and new Search Console metrics. Most coverage focused on the wrong one. Here's what Indian D2C brands should do this week.2026-06-04 · 10 minGoogle I/O 2026: What AI Mode at 1 Billion Users Means for Brand Visibility Across 5 PlatformsGoogle just made AI Mode the default front door to Search for 1 billion users. Three announcements change brand visibility — and none of them apply to ChatGPT, Perplexity, Claude, or Grok.2026-05-22 · 7 minOpenAI Just Launched Ads in ChatGPT. The Organic AI Visibility Window Is Closing.GPT-5.5 and ChatGPT ads launched the same week. OpenAI is running the same playbook Google did — organic reach first, then ads for the same real estate. Indian brands have a shrinking window to build organic AI visibility before the ad auction arrives.2026-04-28 · 8 minGoogle AI Overviews Is 91% Accurate. The Other 9% Is Describing Your Brand Wrong Millions of Times Per Hour.A new NYT/Oumi study tested 4,326 searches against Google AI Overviews. Accuracy improved to 91%. But at 5 trillion searches per year, 9% error means tens of millions of wrong brand descriptions every hour — and 56% of correct answers can't be verified through linked sources.2026-04-08 · 7 minGoogle AI Mode Just Hit 75M Daily Users. Here's What Changes for Indian Brand DiscoveryGoogle AI Mode has 75 million+ daily active users, expanded to 200+ countries and 50+ languages, and added a buy button. AI Overviews now appear in 14% of shopping queries. The discovery-to-purchase funnel just got compressed into a single conversation.2026-04-01 · 6 minGoogle's March 2026 Core Update Just Dropped. Here's What It Means for AI VisibilityGoogle's March 2026 core update rewards original, data-rich content — exactly what AI models prefer to cite. Only 38% of AI Overview citations come from top-10 organic results. The SEO-GEO gap just got wider.2026-03-30 · 5 minGPT-5.4 Just Shipped a 1M-Token Brain. Here's What Changed for Brand RecommendationsGPT-5.4's 1M-token context window and above-human autonomous browsing score don't just matter for developers. They change how ChatGPT evaluates your entire brand — not just your best product page.2026-03-23 · 6 minGoogle AI Overviews Just Got Conversational. Here's What Changes for Brand DiscoveryGemini 3 is now the default model for AI Overviews, and users can jump straight into conversational AI Mode for follow-ups. The Google search funnel just changed — and Indian brands need to catch up.2026-03-16 · 7 minClaude Sonnet 4.6 Just Launched. What Changed for Brand Recommendations?Anthropic quietly shipped its most capable model yet. A 1M token context window, stronger agentic search, and improved reasoning all change how Claude recommends brands — especially if your content is authoritative and long-form.2026-03-07 · 5 minOpenAI Just Updated ChatGPT Twice in 3 Days. Here's What Changed for Brand VisibilityGPT-5.3 Instant landed on March 3. GPT-5.4 Thinking dropped on March 5. Both updates directly change how ChatGPT recommends brands — and most marketing teams haven't noticed. Here's what actually matters.2026-03-06 · 6 min
Strategy · 10
Every AI Engine Cites Brand Sites First. The Difference Is What It Reads Second.We classified 8,493 citations across five AI engines in the August 2026 Cited Index. Every engine reaches for brand-owned websites first, from 42% on ChatGPT to 72% on Gemini. The split that matters is the second source each one goes to.2026-08-11 · 6 minThe State of AI Search for Indian Brands: Where AI Actually Gets Its AnswersWe ran 226 Indian brands through five AI engines and mapped all 760 citations. The result is not one map but two: in D2C, AI cites the marketplace; in B2B SaaS, it cites your own website. Community sources show up almost everywhere. Traditional PR barely registers.2026-07-30 · 7 min108 of 226 Indian brands are invisible on at least one AI engine. Most teams cannot see it.Semrush found 45% of marketing leaders cannot measure their brand's visibility in AI answers, and only 9% have tools covering every platform. Our June 2026 India data shows what that blind spot is hiding: nearly half of 226 brands are completely absent from at least one of the five engines.2026-07-28 · 6 minAI-Ready but Invisible: Why 1 in 4 Indian Brands Get Crawled But Not CitedAcross the May 2026 Cited Index, 18 Indian brands score in the top tier on technical AI readiness but show up in fewer than 1 in 10 category prompts. Here's the gap they share — and what the brands that closed it actually do.2026-06-17 · 9 minAddability vs Findability: How AI Engines Just Outsourced Trust to UsersIn ten days, three AI engines started letting users decide which sources to trust. The brand metric that mattered yesterday — findability — is no longer enough. Here's what the Cited Index data shows about the brands already passing the addability test.2026-06-08 · 10 min95.7% of AI Citations Come From Sources You Don't Control. Here's How to Find Them.Your website drives less than 5% of AI citations. Source Intelligence maps exactly which third-party publications, review sites, and community threads power the other 95% — and shows you where you're missing.2026-05-25 · 8 minCited vs Profound vs Peec: Which Multi-LLM Monitoring Platform Tracks Your Brand Across ChatGPT, Perplexity, and Gemini?Profound raised $96M at a $1B valuation. Peec raised $21M. The GEO platform market just exploded — and most comparison content is written by the platforms themselves. Here's an honest breakdown from someone who built one, including per-platform LLM coverage, perception gap analysis, and what Indian B2B SaaS companies actually need.2026-05-05 · 12 minYouTube and AI visibility: what the Ahrefs 0.737 correlation actually showsAhrefs measured a 0.737 correlation between YouTube mentions and AI visibility across 75,000 brands. The number is real. Three things the headline drops change what an Indian marketing team should do about it.2026-04-25 · 7 minCited Launches Its AI Search Optimization Platform With a Founding CohortAI visibility platforms track how brands appear in ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode, Claude, and Grok. Cited launches with daily tracking across 5 platforms (Pro), 75 prompts, competitive intelligence, and content briefs — starting with a founding cohort of 8–10 brands.2026-04-10 · 6 minSelf-Promo Listicles Still Game AI Search. Should Your Brand Play Along?11% of AI citations come from self-promotional listicles. ChatGPT catches most of them. Google AI Mode and Perplexity don't. Here's what Indian brands should actually do with that information.2026-03-31 · 6 min
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How AI search works · 15
How does Claude cite brands?Claude cites brands only when it searches the web, less by default than ChatGPT or Perplexity. How Claude sources its answers, and why it is worth tracking.What is agentic search?Agentic search is when an AI agent does a multi-step task for you, not just answers. What it is, how it differs from AI search, and why brands should care.What is entity optimization for AI search?Entity optimization is making AI engines recognise your brand as a clear, consistent entity. What an entity is, why it matters, and how to strengthen yours.What is query fan-out?Query fan-out is when an AI engine breaks one question into many sub-searches, runs them in parallel, and combines the results. What it is and what it changes.How does ChatGPT cite brands?ChatGPT leans heavily on Reddit and community sources when it cites brands. Cited's first-party data on how ChatGPT chooses sources, and what it means for you.How does Perplexity cite brands?Perplexity leans on YouTube and video when it cites brands, unlike ChatGPT. Cited's first-party data on how Perplexity chooses sources, and why it matters.Which AI engine sends the most referral traffic?ChatGPT sends the most AI referral traffic today, by a wide margin, but its lead is narrowing. What the data shows, and why referral volume is not visibility.How to build brand authority for AI searchAuthority is why an AI engine trusts you enough to cite you. What it means in AI search, why it is built off-site, and the signals that actually move it.How does Gemini cite brands?Gemini cites a brand's own website less often than any other AI engine, leaning on marketplaces and rival sites. What Cited's data on Indian brands shows.How does Google AI Overviews cite brands?Google AI Overviews draws on the broadest source mix of any AI engine, leading with social, video, and community platforms. Cited's India data.How often do AI answers change?AI answers shift with model updates, index refreshes, and prompt phrasing. What drives the variability, and why AI visibility needs continuous measurement.What are AI citations and why do they matter?AI citations are the source links ChatGPT, Perplexity, and Gemini attach to answers. How they work, how they differ from backlinks, and how to earn more.What is share of voice in AI search?Share of voice in AI search measures how often AI answers name your brand against competitors. How it is calculated, what moves it, and how to track it.How do ChatGPT, Perplexity, and Gemini differ?Each AI platform retrieves differently, cites different sources, and favours different formats. What those differences mean for your brand's AI visibility.How do AI search engines choose brands to recommend?ChatGPT, Perplexity, and Gemini weigh training data, live web results, source authority, and content structure. The four factors that decide who appears.
Getting started · 13
Do AI search engines use backlinks?Backlinks still matter for AI search, but indirectly and differently than for SEO. How AI engines use links, and why the substance of a mention matters more.How do you track your brand in AI search?Tracking your brand in AI search means measuring citations, mentions, and sentiment across engines over time. What to measure, how to do it, and how often.Does SEO still matter for AI search?Yes, SEO still matters for AI search, but it is the foundation, not the finish line. What carries over from SEO to AI search, and what it no longer covers.How is AI search different from Google search?AI search answers the question directly instead of listing links. How AI search differs from traditional Google search, and what it changes for brands.How long does it take to appear in AI search?Technical fixes can surface in AI search within days; building authority takes months. What sets the timeline for appearing in AI answers, and why it varies.Why does AI recommend competitors, not my brand?AI recommends competitors over you when they have more third-party corroboration and clearer content. The real reasons it picks them, and how to close the gap.AEO vs GEO vs SEO: what is the difference?SEO competes for a ranking, AEO for the answer slot, GEO for a mention inside AI-generated answers. How the three disciplines differ and how they fit together.What is AEO (Answer Engine Optimization)?AEO is the practice of structuring content so an engine can lift a direct answer from it. What AEO covers, how it relates to GEO, and what a programme involves.Which AEO, GEO, and SEO tools does a brand need?SEO tools track rankings, AEO tools optimise for direct answers, and GEO tools measure citations in AI answers. How the three categories differ and overlap.GEO vs SEO: what changes for your brand?SEO ranks you in Google's blue links. GEO gets you mentioned in AI-generated answers. How the two differ across seven dimensions, and where they overlap.What is GEO (Generative Engine Optimization)?GEO is the practice of structuring a brand's content so AI search engines cite and recommend it. What it covers, the three pillars, and how it relates to AEO.Why is your brand invisible in AI search?The most common reasons a brand never appears in ChatGPT, Perplexity, or Gemini answers, with a self-diagnostic you can run against your own site today.How do you check if your brand appears in ChatGPT?A step-by-step method for checking whether ChatGPT, Perplexity, and Gemini mention your brand: the prompt types to test and what to record in each answer.
Technical · 7
How do you appear in Google AI Overviews?AI Overviews run on Google's normal search index, so being indexed by Googlebot is the lever. What controls appearance, what AI Overviews favour, and the steps.How do you get cited by ChatGPT?ChatGPT cites brands via its search crawler and leans on Reddit and editorial. The crawler to allow, what ChatGPT favours, and the steps that make you citable.Does schema markup help AI visibility?Schema markup is structured data that helps machines read your pages. What it is, which types matter for AI search, and whether it really lifts citations.Which content formats do AI search engines prefer?Listicles, FAQs, comparison tables, and product pages are cited at different rates by AI search engines. Which content formats earn citations, and why.How do you get cited by Perplexity?Perplexity numbers its sources in every answer. What it favours, how PerplexityBot crawls a site, and the concrete steps that make a brand citable there.What is llms.txt and how do you implement it?llms.txt is a plain-text file describing your brand for AI models. The format, a step-by-step implementation guide, and an honest read on whether it works.How does robots.txt control AI crawlers?Which AI crawlers exist, what each one does, and how to configure robots.txt to allow or block them without accidentally making your brand invisible to AI.
India D2C · 2
What is Google AI Mode for Indian brands?Google AI Mode is a conversational search surface distinct from AI Overviews. How it retrieves and cites, and what it changes for brands competing in India.What does AI visibility mean for Indian D2C brands?Indian D2C brands face marketplace dominance, thin product copy, and price-led prompting in AI search. What shapes AI visibility here, and how to improve it.
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