Profound just raised $96 million at a $1 billion valuation. Peec closed a $21 million Series A. G2 has an AEO category now. And if you Google "best GEO platform," you'll find dozens of tools claiming to track AI visibility.
The short answer on Cited vs Profound vs Peec: Profound is right for enterprise teams with dedicated GEO analysts. Peec is right for analytics-focused SEO teams. Cited is right for Indian D2C brands that need a diagnostic playbook, not just a dashboard. Here's the honest breakdown.
Twelve months ago, this AEO/GEO platform category barely existed. Now it's crowded, confusing, and — ironically — most of the comparison content is written by the platforms themselves. The same self-promotional listicle problem that plagues AI search results also plagues the GEO tools market.
So here's something different: an honest comparison from someone who built one of these platforms. Here's where each excels and where each falls short — and how to decide based on what your team actually needs.
The AEO/GEO platform market in 2026
Let me set the landscape before comparing individual tools.
Profound is the enterprise leader. $96M Series C led by Lightspeed, with Sequoia, Kleiner Perkins backing it. $155M total funding. 700+ enterprise customers including Target, Walmart, and MongoDB. 10% of the Fortune 500. They've built the most comprehensive monitoring platform in the category.
Peec AI is the analytics-first contender. $21M Series A. Strong reputation for research — their 232,000-citation study on self-promotional listicles is one of the most widely cited datasets in GEO. Clean analytics design. Growing agency adoption.
Cited is the diagnostic + playbook platform. That's us. Earlier stage, smaller team, focused on the India and MENA markets. We built Cited because we saw a gap: platforms that tell you what your AI visibility score is, but not why it's that number or what to do about it.
Dozens of other tools fill various niches — from AI brand monitoring to content optimisation to agent analytics. The market is real. The confusion is also real. For side-by-side breakdowns of each, see our comparison hub.
Profound — the enterprise tracking powerhouse
What it does well:
Profound has the broadest platform coverage in the category. It tracks brand visibility across 10+ AI platforms — ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Copilot, Claude, Grok, Meta AI, and DeepSeek. No other platform covers as many.
Their Agent Analytics feature tracks AI crawler activity on your website — which AI bots are visiting, what pages they're indexing, how often. This is unique and genuinely useful for understanding the supply side of AI visibility.
Workflows allow automated content operations. The MCP integration, WordPress plugin, and Google Analytics connection mean Profound fits into an enterprise MarTech stack without manual workarounds. HIPAA compliance and SOC 2 Type II make it viable for regulated industries. 30+ language support covers global brands.
Citation Attribution Modeling — connecting AI mentions to downstream business outcomes — is their newest strategic feature and a real differentiator for teams that need to justify GEO spend to the C-suite.
Where it falls short:
Profound offers a $99/month entry plan, but it only covers ChatGPT with 50 prompts and a single seat. To monitor across three AI platforms — which is the minimum for any serious GEO effort — you need the Growth plan at $399/month. Full access to all 10+ platforms requires custom Enterprise pricing. For an Indian D2C brand spending ₹30,000/month on marketing, even the $99/month entry tier is a commitment for a single-platform view.
Profound is heavy on monitoring, lighter on "what to do next." The dashboards show you the score — across more platforms than anyone else — but translating dashboard data into specific content actions requires a skilled GEO analyst on your team. If you don't have one, you're paying for a dashboard you can't fully act on.
No India-specific benchmarks or contextualisation. Profound's customer base is US/global enterprise. Indian brand marketers won't find India-specific category benchmarks, ₹-denominated pricing, or recommendations that account for India's unique AI adoption patterns.
Best for: Enterprise marketing teams with dedicated GEO analysts who need comprehensive monitoring across all AI platforms, integration with existing MarTech, and the ability to justify GEO investment with attribution data. See our detailed Cited vs Profound comparison →
Peec — the analytics-first platform
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What it does well:
Peec's analytics are genuinely well-designed. The dashboard is clean, the metrics are thoughtfully chosen, and the data visualisation makes complex AI visibility patterns intuitive. If you're an SEO professional who thinks in terms of dashboards, Peec feels familiar.
Their research output is industry-leading. The 232,000-citation study, their AI search metrics framework, and regular data publications have made Peec a credible voice in the GEO space. This isn't marketing content — it's genuine research that the industry cites.
The Actions feature is worth noting. It analyses your visibility data and clusters recommendations into Owned Media opportunities and Earned Media gaps, each scored with a Relative Opportunity Score. This is Peec's answer to the "what do I do with this data?" question — and it's a meaningful step beyond pure monitoring.
Daily tracking across plans means you see visibility changes quickly — important given how frequently AI models update.
Where it falls short:
Platform coverage is narrower than Profound's. You choose 3 AI platforms on the Starter and Pro plans. Additional platforms cost extra per month. For brands that need visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, the costs add up.
Pricing is in EUR, which adds friction for Indian and US teams. The Starter plan at €89/month (~₹8,000) is accessible, but the Pro plan at €199/month for 100 prompts and 2 projects can feel limiting for brands tracking multiple product categories.
India-specific context is minimal. Like Profound, Peec's primary market is US/European. The platform doesn't provide India-specific benchmarks or recommendations tailored to Indian brand challenges.
Best for: SEO teams and agencies that want clean analytics, strong data to inform their own strategy, and a platform that thinks carefully about measurement methodology. Teams that prefer to build their own playbooks from data rather than receive prescriptive recommendations. See our detailed Cited vs Peec comparison →
Cited — the diagnostic + playbook approach
What it does well:
Full disclosure — this is our platform, so I'll be specific about what we built and why.
Cited doesn't just tell you your AI visibility score. We diagnose why — which platform cites you, which doesn't, what content is being cited (or ignored), and what specific content gaps are causing invisibility on each platform. The output is a playbook with content briefs, not just a dashboard.
The platform tracks visibility across 5 AI platforms (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews) with weekly data refreshes. Plans start at ₹7,999/month ($79) for 3 platforms and 25 prompts, scaling to ₹29,999/month ($299) for full 5-platform coverage with 75 prompts. Every plan includes unlimited team seats, Narrative Intelligence (how AI describes your brand vs competitors), and prioritised recommendations with content briefs.
For teams not ready for a monthly commitment, the Comprehensive AI Visibility Report covers 200+ prompts across 5 platforms at ₹9,999/$119 as a one-time diagnostic — and the free AI Visibility Report (20 prompts, 3 platforms, 24-hour turnaround) gives brands a baseline before committing to anything.
India and MENA market focus is our differentiator. We've run GEO benchmarks on Indian D2C brands that don't exist anywhere else. Our recommendations account for India-specific factors — ₹-denominated pricing, Indian category dynamics, India's unique platform adoption patterns (India is ChatGPT's #2 user base, Perplexity's #2 traffic source).
The GEO Score scanner provides instant AI-readiness assessment — a quick signal before committing to a full audit. And the Cited Index — a free, public leaderboard ranking 257 Indian brands by AI visibility — demonstrates the depth of data our platform generates.
Where it falls short:
We're earlier stage and smaller than Profound and Peec. Fewer integrations. No WordPress plugin, no Google Analytics connector, no agent analytics (yet). If you need a tool that plugs into an enterprise MarTech stack with SSO and SOC 2 compliance, we're not there yet.
The platform is built for the India/MENA market first. If you're a US enterprise managing global brands across 30 markets, Profound is the more natural fit.
Best for: Indian D2C brands and agencies that need to understand why they are (or aren't) visible in AI search and want a specific action plan — not just a dashboard. Teams that want the diagnostic depth of a consulting engagement at a SaaS price point.
Feature comparison
| Feature | Profound | Peec | Cited |
|---|---|---|---|
| AI platforms tracked | 10+ (ChatGPT, Gemini, Perplexity, AIO, AI Mode, Copilot, Claude, Grok, Meta AI, DeepSeek) | 3 per plan (add-ons for more) | 3–5 (ChatGPT, Gemini, Perplexity, Claude, Google AIO) |
| Monitoring type | Continuous, daily | Continuous, daily | Weekly refresh (Pro platform) |
| Actionable recommendations | Dashboard + workflows | Actions feature (opportunity scoring) | Diagnostic playbook with content briefs |
| Agent analytics | Yes (AI crawler tracking) | No | No |
| Content briefs | No | No | Yes (specific to each platform gap) |
| Narrative Intelligence | No | No | Yes (how AI describes your brand) |
| India market focus | No | No | Yes (benchmarks, ₹ pricing, local context) |
| Free tools | No (demo available) | No (trial available) | Yes — GEO Score, AI Visibility Report, Cited Index |
| Entry pricing | $99/mo (ChatGPT only, 1 seat) | €89/mo (~₹8,000, 25 prompts, 3 platforms) | ₹7,999/mo ($79, 25 prompts, 3 platforms) |
| Mid-tier pricing | $399/mo (3 platforms, 3 seats) | €199/mo (100 prompts, 3 platforms) | ₹29,999/mo ($299, 75 prompts, 5 platforms) |
| Team seats | 1–3 (plan-dependent) | Unlimited | Unlimited |
| Integrations | GA4, WordPress, Vercel, AWS, Slack, MCP | API access (Advanced plan) | API (coming soon) |
| Compliance | SOC 2, HIPAA | — | — |
| Languages | 30+ | Multi-country tracking | English, Hindi (expanding) |
How to choose — a decision framework
The question isn't which is the best GEO platform in 2026. It's which fits your team's maturity, budget, and market.
Choose Profound if you're an enterprise marketing team with a dedicated GEO analyst, a budget for $400+/month tooling, and a need for comprehensive monitoring across all AI platforms plus MarTech integration. Profound is the Bloomberg Terminal of GEO — powerful, expensive, and designed for professionals who use it daily.
Choose Peec if you're an SEO team or agency that wants clean, well-designed analytics to inform your own strategy. Peec's research credibility and data quality are genuine strengths. If you think in dashboards and prefer to build your own playbooks, Peec gives you the best raw material.
Choose Cited if you're an Indian D2C brand or agency that needs to understand why your AI visibility is what it is and what to do about it. If you don't have a dedicated GEO analyst and need the platform to tell you what to fix — not just what the score is — that's what we built for. Start with the free AI Visibility Report to see the difference — or apply to the founding cohort for 8 weeks of free Pro access with daily tracking.
If you're just starting with GEO, don't commit to a monthly platform yet. Get a baseline first. Use Cited's free Report Card or Peec's trial to understand your current AI visibility. Then decide whether you need continuous monitoring (Profound/Peec) or diagnostic + playbook (Cited).
The honest truth about all three
No AEO/GEO platform is a silver bullet. This category is 18 months old. All three platforms — and the dozens of others — are shipping features fast. What's true today may shift in six months.
What matters more than the tool: actually acting on the insights. The biggest waste in GEO is paying for a dashboard and never changing your content. I've seen brands on Profound's Enterprise plan with better visibility data than anyone in their category — and zero content changes in three months. The data didn't help because nobody acted on it.
The best AEO/GEO platform is the one your team will actually use to make content decisions. For some teams, that's Profound's comprehensive dashboard. For others, it's Peec's clean analytics. For Indian brands that need someone to say "here's exactly what to fix, on which platform, with a content brief" — that's what we built Cited to do.
The choice depends on your team's GEO maturity, your budget, whether you need monitoring or recommendations, and your geographic focus. Get those four answers right, and the platform choice becomes obvious.
Frequently asked questions
What is the best GEO platform in 2026?
There's no single best — it depends on your team size, budget, and market. Profound leads for enterprise teams needing 10+ AI platform coverage and MarTech integration. Peec excels at clean analytics for teams that build their own strategy. Cited is best for Indian D2C brands that need diagnostic depth and actionable content briefs, not just dashboards.
How much does Profound cost?
Profound starts at $99/month for ChatGPT-only monitoring with 50 prompts and 1 seat. The Growth plan at $399/month covers 3 AI platforms with 100 prompts. Full 10+ platform coverage requires custom Enterprise pricing.
How does Cited compare to Profound for Indian brands?
Cited is purpose-built for the India and MENA markets — with ₹-denominated pricing (₹7,999/month entry), Indian brand benchmarks across 257+ brands, and recommendations that account for India's unique AI adoption patterns. Profound is US/global enterprise-focused with no India-specific data or pricing. See the full comparison →
Does Peec AI offer a free tier?
No. Peec offers a trial period but no permanent free tier. Cited offers three free tools — the GEO Score scanner, free AI Visibility Report (20 prompts, 3 platforms), and the Cited Index (257 brand rankings) — all available without login or payment.
What's the difference between GEO monitoring and GEO diagnostics?
Monitoring platforms (Profound, Peec) track your AI visibility score over time — they tell you what changed and when. Diagnostic platforms (Cited) analyse why your visibility is what it is and prescribe what to do about it with specific content briefs. Most teams eventually need both, but if you're just starting, diagnostics give you more immediate ROI.
Which GEO tool tracks the most AI platforms?
Profound covers 10+ AI platforms including ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode, Copilot, Claude, Grok, Meta AI, and DeepSeek. Cited covers 5 (ChatGPT, Gemini, Perplexity, Claude, Google AIO). Peec covers 3 per plan with add-ons available.
Not sure which GEO approach is right for you? Start with a free AI Visibility Report — 20 prompts, 3 AI platforms, no commitment. See exactly where your brand stands before choosing a tool.