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15 Signals Analysed

Across 5 categories — from robots.txt to llms.txt

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Built for AI Search

Optimised for ChatGPT, Gemini, Perplexity — not just Google

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Actionable Fixes

Get your top 3 recommendations instantly, free

Sample Results

72Needs Work
AI Discoverability
20/25
Content Structure
16/25
Schema & Metadata
14/20
Authority Signals
9/15
AI-Specific
8/15
FixAdd an llms.txt file for AI crawlers
FixAdd FAQ schema markup to key pages
FixImprove author attribution on blog posts

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✓Free forever✓No login required✓Results in ~30 seconds✓15 signals analysed

What is a GEO Score?

A GEO Score measures how well your website is optimised for AI-powered search engines like ChatGPT, Gemini, and Perplexity. Unlike traditional SEO scores that focus on Google rankings, a GEO Score evaluates whether AI models can discover, understand, and accurately cite your brand in their responses.

Cited's free GEO Score scanner analyses 15 signals across 5 categories to give you a 0–100 score in about 30 seconds — no login required, no cost.

What Does the GEO Score Measure?

AI Discoverability (25 points)

Can AI crawlers access your site? We check your robots.txt for AI bot permissions (GPTBot, ClaudeBot, PerplexityBot), sitemap accessibility, and whether key pages are crawlable without JavaScript rendering.

Content Structure (25 points)

Is your content structured for AI comprehension? We analyse heading hierarchy, FAQ and Q&A formatting, content depth (word count), and internal linking quality. AI models extract information more accurately from well-structured pages.

Schema & Metadata (20 points)

Does your site speak the language of machines? We check for JSON-LD structured data (Organisation, Article, FAQ, Product schema), meta description quality, and Open Graph tags that help AI models categorise your content.

Authority Signals (15 points)

Can AI models verify who created your content? We look for author attribution, trust indicators (about page, contact information, credentials), and content freshness — AI models weight recent, attributed content higher.

AI-Specific Optimisation (15 points)

Have you taken steps specifically for AI visibility? We check for an llms.txt file (the emerging standard for AI-readable site descriptions) and AI-optimised content patterns like comparison pages, buying guides, and structured specifications.

Frequently Asked Questions

What is a GEO Score?+
A GEO Score is a 0–100 measure of how well your website is optimised for AI-powered search engines like ChatGPT, Gemini, and Perplexity. It evaluates 15 signals across 5 categories — AI Discoverability, Content Structure, Schema & Metadata, Authority Signals, and AI-Specific Optimisation — to determine whether AI models can discover, understand, and accurately cite your brand.
Is the GEO Score really free?+
Yes, completely free. No login, no credit card, no trial period. Your score and category breakdown are always visible. We only ask for an email if you want to unlock the detailed breakdown of all 15 individual signals.
How is the GEO Score calculated?+
The GEO Score is calculated using 15 rule-based signals — no AI or LLM is used in the scoring itself. We crawl up to 5 representative pages from your site using a real browser and check for specific, deterministic factors like robots.txt permissions, structured data, heading hierarchy, and llms.txt presence. The scoring is transparent and reproducible.
What’s the difference between a GEO Score and an SEO score?+
An SEO score measures how well your site ranks on Google search results. A GEO Score measures whether AI models like ChatGPT, Gemini, and Perplexity can discover and cite your brand in their responses. SEO focuses on keywords and backlinks; GEO focuses on structured data, AI crawler access, content formatting, and machine-readable signals.
How long does a scan take?+
About 30 seconds. We crawl up to 5 representative pages from your site using a real browser, analyse 15 signals across those pages, and compute your score. You can watch the progress in real time as each check completes.
What is a good GEO Score?+
GEO Scores fall into four bands: 80–100 is AI-Ready (your site is well-optimised for AI discovery), 60–79 is Needs Work (solid foundation but missing key signals), 40–59 is At Risk (significant gaps in AI visibility), and 0–39 is Invisible (AI models will struggle to find or cite your brand).
Why do you need my email?+
Your score, category breakdown, and top 3 fixes are always free and visible without an email. We ask for an email only to unlock the detailed breakdown of all 15 individual signals. This helps us understand who’s using the tool and follow up with relevant AEO/GEO insights.
What is an llms.txt file?+
An llms.txt file is an emerging standard for providing AI-readable descriptions of your website, similar to how robots.txt tells search crawlers what to access. It gives AI models a structured summary of your site’s purpose, content, and key pages — making it easier for them to understand and accurately cite your brand.
Can I scan my competitor’s website?+
Yes, you can scan any public website. Many users scan their competitors first to benchmark their own AI readiness. Compare scores across your category to identify where you’re ahead and where you’re falling behind in AI visibility.
How can I improve my GEO Score?+
Start with the Top 3 Fixes shown in your scan results — these are ranked by impact and tell you exactly what to change. For a comprehensive improvement plan covering all 15 signals with competitive benchmarking, explore Cited’s AI Visibility Reports.