The AI Shelf

GEO Insights for Brand Marketers

Brand Audit27 February 2026 · 9 min readLatest

Which Indian D2C travel brand wins on AI search? We audited 5 brands across 5 LLMs.

We ran 25 non-branded shopping queries across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews for 5 Indian luggage brands. The results reveal a category where one brand has a commanding lead — and every challenger has a different, fixable problem.

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GEO Explainer7 min read

What is GEO — and why every brand marketer needs to pay attention right now

Search is changing faster than most marketing teams have noticed. When a consumer asks ChatGPT for a product recommendation, traditional SEO means nothing. A new discipline is emerging to fill that gap — and most brands are completely unprepared.

27 February 2026Read →