Learn GEO
Everything you need to know about AI search visibility — how it works, why it matters, and what to do about it.
How AI Search Works
- How Often Do AI Answers Change?
AI answers shift with model updates, index refreshes, and prompt phrasing. What drives the variability and why continuous monitoring matters for brands.
- What Are AI Citations and Why They Matter
AI citations are the source links that ChatGPT, Perplexity, and Gemini include with answers. How they work, how they differ from backlinks, and why they matter.
- What Is Share of Voice in AI Search?
Share of Voice in AI search measures how often AI answers mention your brand vs competitors. How SoV is calculated, why it matters, and how to track it.
- How ChatGPT, Perplexity, and Gemini Differ for Brands
Each AI platform retrieves information differently, cites different sources, and favors different content types. What that means for your visibility.
- How Do AI Search Engines Choose Which Brands to Recommend?
How ChatGPT, Perplexity, and Gemini decide which brands to mention — and the 4 factors that determine whether yours makes the list.
Getting Started with GEO
- GEO vs SEO — What's the Difference?
SEO gets you ranked in Google's blue links. GEO gets you mentioned in AI-generated answers. Here's how they differ across 7 dimensions — and why you need both.
- What Is GEO (Generative Engine Optimization)?
GEO means optimizing your brand to be cited and recommended by AI search engines like ChatGPT, Perplexity, and Gemini. What it is and how it works.
- Why Your Brand Is Invisible in AI Search
The 5 most common reasons brands don't appear in ChatGPT, Perplexity, and Gemini — and a self-diagnostic checklist for each one.
- How to Check If Your Brand Appears in ChatGPT
Step-by-step: check whether ChatGPT, Perplexity, and Gemini mention your brand. The 6 prompt types to test, what to look for, and how to automate it.
Technical Setup
- Content Formats That AI Search Engines Prefer
Which content formats get cited by AI platforms — listicles, FAQs, comparison tables, video, and social. Based on Semrush, Ahrefs, and Otterly data.
- How to Get Cited by Perplexity
Perplexity shows numbered sources for every answer. What it favours, how PerplexityBot crawls your site, and concrete steps to earn citations.
- llms.txt — What It Is and How to Implement It
llms.txt tells AI models what your brand is about. Here is the format, how to create one, and an honest assessment of whether it actually works.
- robots.txt and AI Crawlers — What Brands Need to Know
A complete guide to which AI crawlers exist, what they do, and how to configure robots.txt to control AI access to your website.
For Indian D2C Brands
- GEO Tools Compared (2026)
The GEO tooling landscape in 2026 — Profound, Peec, Brandlight, Searchable, Gushwork, and Cited compared. What each does and how pricing stacks up.
- What Is Google AI Mode and How It Affects Indian Brands
Google AI Mode is a conversational search interface distinct from AI Overviews. How it works, how it affects brand visibility, and what Indian brands should do.
- AI Visibility for D2C Brands in India
Why Indian D2C brands face unique AI visibility challenges — marketplace dominance, Shopify limitations, price-sensitive prompting — and what to do about it.