NewThe August 2026 Cited Index is live. See who AI recommends in India → Read the Index

See the products AI puts on the shelf.

AI does not just recommend brands. It can put specific products in front of the buyer. AI Shelf shows which products get listed, how often they appear, where they rank, and which competitors are taking the shelf.

Built for brands with products to win, not just names to mention.

The Cited dashboard, running on sample data.

Product presence

See how much of the AI shelf you actually own.

When an AI shopping answer returns a list of products, those products are the shelf. AI Shelf measures how often AI builds one for your category, how often your products make it on, and how much of the shelf you hold.

What that means
  • Know when shopping mode appears. How often your tracked prompts produce a product shelf at all, so you can size the opportunity before chasing it.
  • Separate presence from share. Two different answers: whether your products made the shelf, and how much of it they hold when they do.
  • Absent is different from zero. A product that was never listed is not the same as one holding 0% of a shelf it appeared on. Cited keeps those states apart.
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Shelf share by platform

You can win the shelf on one platform and disappear on another.

A healthy average can hide a serious platform gap. Filter to ChatGPT or Google AI Mode and the shelf is rebuilt from that platform alone, with the same topic, brand, product and prompt views.

What that means
  • One platform at a time. Isolate any AI platform and read its shelf without the others averaging the result away.
  • Slice the shelf any way you need. Rebuild the view by topic, brand, product, platform or prompt, then open any row for the answers behind it.
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Products AI recommends

See which of your products make the shelf, and which never do.

Every product AI listed, the order it appeared in, and how yours compare with your competitors’. This is the order in the AI answer, not a marketplace or sales ranking.

What that means
  • Find competitors you were not tracking. Brands and products holding shelf space that nobody on your team ever wrote down as a competitor.
  • See what is beating you. The product ahead of yours has a name, a count of answers where it beat you, and a rank.
  • Find invisible products. Spot the product AI has never listed as easily as the one that keeps winning.
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Questions about AI Shelf

Still deciding? Talk to us or read the guides.

Do I need to upload a product feed?

No. There is nothing to upload and nothing to connect. AI Shelf reads the products AI actually lists in its answers, so you see what was on the shelf rather than what your catalogue says should have been.

Is this a marketplace ranking?

No. AI Shelf measures the products AI places in its shopping answers, including their presence and their position. Nothing here comes from Amazon, a storefront or a search results page, and that order often disagrees with the marketplace.

What is an untracked brand?

A brand that appears on the shelf and is not on your configured competitor list. Cited works out who it is, tags it untracked and keeps counting it, so you can find competitors you never knew to track. A rival nobody on your team has named still shows up in your numbers.

Which AI platforms build shelves?

It depends which platforms return a structured product or shopping answer that can be measured, and that varies by platform and by plan. Shopping-style answers are most common on ChatGPT and Google AI Mode today. Filter the page to one platform and you can read that platform on its own.

Which plan includes AI Shelf?

Scale and above. Starter and Pro track citations and topics without the product layer. The pricing page carries the current limits, and you can see the shelf in a walkthrough before you move up.

Five numbers tell the shelf story.

Shopping-mode rate
How often your tracked prompts produce a product shelf at all.
Presence rate
How often your products appear when a shelf is present.
Share of shelf
How much of the listed product set belongs to your products.
Top-pick rate
How often one of your products is listed as the leading product.
Average shelf rank
The average position of your products when they appear.

The AI shelf is not a marketplace ranking.

A product can rank highly in an AI answer without having the highest sales, the best reviews or the top marketplace position. AI Shelf measures what AI actually places in the answer, and how prominently it places it.

  1. Shopping prompt
  2. AI shelf
  3. Product presence
  4. Rank
  5. Share
  6. Action

See which of your products AI puts on the shelf.

Free report across three AI platforms. No credit card required.