About Cited

Cited is the measurement and execution layer for brand visibility in AI search

India's first self-serve AEO/GEO platform. We track how your brand appears across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — and give your team the playbook to improve it.


Why This Matters

Every time a new discovery channel emerges, the brands who measure first, win.

Hundreds of millions of consumers are asking ChatGPT, Perplexity, and Gemini for product recommendations — and getting definitive answers. Not ten blue links. One answer.

If your brand isn't in that answer, you don't exist for that buyer. And right now, most brands have zero visibility into whether they show up or not. Traditional SEO tools can't measure this. Google Analytics can't see it.

Brands that invested in SEO measurement early — before Moz, before Ahrefs — owned a decade of organic growth. The ones who waited paid for it through ads.

AEO/GEO tooling today is where SEO tooling was in 2005. The market for measuring AI visibility barely exists. Cited exists to build it — starting with India and the MENA region, where no one else is looking.


What We Build

Not just a tracker. A system for winning on AI search.

Every other AEO/GEO tool tells you your score. Cited tells you why it's low, what to fix first, and gives you the content brief to fix it. See how we compare.

01 — Track

AI Visibility Monitoring

Continuous tracking of how your brand appears across AI platforms. Mention rate, position, sentiment, share of voice — updated daily across every prompt that matters to your category.

ChatGPTPerplexityGeminiClaudeGoogle AIO
02 — Diagnose

Gap Intelligence

Platform-by-platform breakdown of where you're invisible and why. Citation source analysis, competitor share of voice, and prompt-level performance across six consumer intent types.

CitationsCompetitorsIntent Analysis
03 — Fix

The Execution Layer

The part no one else builds. Prioritised improvement workflows, content briefs calibrated to what AI platforms actually cite, and composite scores your leadership team can act on.

Content BriefsWorkflowsGEO Score

Traction

Built on real data, not a pitch deck

257+

Brands benchmarked in the Cited Index across 8 categories

5

AI platforms tracked simultaneously per brand

4,500+

AI responses analysed daily across the monitoring pipeline

14

Original research articles published on GEO in India


Profound tells you the score. Peec tracks it daily. Cited shows your team exactly how to win — with the diagnostic, the playbook, and the content brief.


Founder

Built by a practitioner, not a pitch

S

Salman Shaikh

Founder & CEO

14 years building consumer internet products across India and the MENA region — at PharmEasy, Ola Electric, and most recently as Senior Group Product Manager at Victoria's Secret, responsible for SEO, GEO, and internal search at scale.

Cited comes from watching the same pattern play out every time a new channel emerges: the brands who build measurement first capture the value. GEO is that moment, and the India market is entirely unclaimed — no global player is building here.

I write about GEO weekly on The AI Shelf and publish original research on the Cited blog.


How We Measure

Our methodology

We prompt AI platforms the way your customers do — with non-branded, shopping-intent prompts — and measure what comes back.

Non-branded prompts only

We don't ask 'tell me about [Brand].' We ask 'best luggage for frequent travellers in India' — the real questions buyers type into ChatGPT and Perplexity. That's what mention rate actually means.

Six consumer intent types

Every tracked prompt maps to an intent: problem-first, context-specific, budget-anchored, comparison, recommendation-seeking, or feature-curious. Visibility gaps look different by intent.

Five platforms, one score

ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Each platform has different citation behaviour — your brand can be #1 on Gemini and invisible on Perplexity. We measure both.

Daily pipeline, not a one-time scan

AI answers change constantly. Our tracking pipeline runs daily, so you see trends — not snapshots. Content you publish today shows up in your visibility data within days.


See how your brand appears in AI answers

Start with a free AI Visibility Report — or apply for early access to the full platform.