The GEO (Generative Engine Optimization) tools market in 2026 includes roughly a dozen dedicated platforms, plus several traditional SEO tools adding AI visibility features. This page covers the six platforms most relevant to brands evaluating GEO tooling — with a specific lens on India availability, pricing accessibility, and whether each tool is built for monitoring, execution, or both.
The Landscape
GEO tools broadly fall into three categories:
- Monitoring-first — Track brand mentions, citations, sentiment, and share of voice across AI platforms. You get dashboards and data. Examples: Profound, Peec, Searchable.
- Monitoring + execution — Track visibility and generate action items, content briefs, or task workflows from diagnostic data. Example: Cited.
- Content-first — Create and publish optimised content at scale, with AI visibility as a byproduct. Example: Gushwork.
A monitoring tool won't write your content briefs, and a content tool won't track your mention rate across ChatGPT.
Tool-by-Tool Breakdown
Profound
What it does: Tracks brand mentions across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Provides prompt-level visibility, competitive benchmarking, and a Conversation Explorer feature with access to 400M+ real user prompts.
Target ICP: Enterprise marketing teams managing AI visibility across multiple regions. SOC 2 Type II and HIPAA compliant.
Pricing: Starter at $82.50/month (billed annually, 50 prompts, ChatGPT only). Growth at ~$399/month (100 prompts, 3 platforms). Enterprise is custom-priced for full platform access. Priced in USD only.
Strengths: Deepest prompt intelligence (real user query data), enterprise compliance certifications, 30+ language support.
Limitations: No INR billing. Entry-level plan covers only ChatGPT. Full multi-platform access requires Growth or Enterprise tier. No built-in content brief generation on lower plans.
Peec AI
What it does: Tracks brand visibility, sentiment, and position across 7 AI platforms including ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot, and Grok.
Target ICP: SEO agencies and mid-market marketing teams. Unlimited users on all plans — a significant advantage for agencies.
Pricing: Starter at approximately $89/month. Pro at ~$241/month. Enterprise at ~$499/month. Extra AI model tracking is a paid add-on ($30–$140/month depending on tier). Priced in USD/EUR.
Strengths: Broadest platform coverage (7 AI engines), unlimited team seats, clean interface, Actions feature (beta) that generates prioritised GEO tasks.
Limitations: Per-engine add-on fees can inflate costs. No INR billing. Content brief generation is limited compared to execution-focused platforms.
Brandlight
What it does: Enterprise AI visibility platform focused on brand narrative monitoring and framing analysis across ChatGPT, Gemini, and Claude. Tracks how AI describes your brand — not just whether it mentions you.
Target ICP: Large enterprise brands and their agencies. Raised $30M Series A in February 2026 at a reported $1.3B+ valuation.
Pricing: Starting from $199/month. Enterprise pricing is usage-based and custom. No self-serve plan for smaller brands.
Strengths: Narrative and framing analysis depth, enterprise governance integrations, scale for multi-brand portfolios.
Limitations: Enterprise-first pricing and sales process. No India-specific features or INR billing. Less accessible for SMBs and D2C brands.
Searchable
What it does: Tracks brand mentions and citations across ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. Generates AI-powered recommendations including content briefs and technical fixes.
Target ICP: Mid-market marketing teams. Integrates with Google Analytics, Search Console, HubSpot, and Salesforce.
Pricing: Starting at $50/month. 14-day free trial. Priced in USD.
Strengths: Lowest entry price point. Strong integration ecosystem. Connects AI visibility data with existing marketing analytics.
Limitations: Founded in 2025 — newer entrant. Limited public case studies. No India-specific benchmarks or INR billing.
Gushwork
What it does: Content creation and lead generation engine — not a monitoring tool. Creates and publishes 100+ optimised pages, designed to generate qualified inbound leads from Google and AI search within 90 days.
Target ICP: Indian SMEs and B2B companies. India-based, raised $9M in early 2026.
Pricing: Launch at $800/month. Grow and Scale plans up to $2,200/month. No INR billing listed publicly despite India-based operations.
Strengths: Fully managed content execution. India-based team. White-glove onboarding with zero setup required from the customer.
Limitations: Not a monitoring or tracking tool — you won't get mention rates, sentiment analysis, or share of voice data. High minimum spend ($800/month). Content-only approach doesn't address technical GEO or third-party citation strategy.
Cited
What it does: Tracks brand mentions, citations, sentiment, and share of voice across 5 AI platforms (ChatGPT, Gemini, Perplexity, Claude, Grok). Diagnoses why visibility is low with Source Intelligence and Narrative Intelligence. Generates evidence-backed tasks and content briefs from diagnostic data.
Target ICP: Indian D2C brands, SEO/GEO managers, and digital agencies. India-first with INR pricing.
Pricing: Starter at ₹7,999/month (3 platforms, 25 prompts). Pro at ₹29,999/month (5 platforms, 75 prompts, full intelligence suite). Scale at ₹49,999/month (2 brands, 125 prompts). 20% annual discount. Free tools available — GEO Score, Crawl Radar, and free AI visibility report.
Strengths: Only GEO platform with INR pricing and India-specific benchmarks (Cited Index covers 202 Indian brands). Full stack: monitoring → diagnosis → execution. Free self-serve tools for starting from zero.
Limitations: Smaller global footprint than Profound or Brandlight. No HIPAA compliance. Platform is newest entrant in the category.
Comparison Table
| Feature | Profound | Peec | Brandlight | Searchable | Gushwork | Cited |
|---|---|---|---|---|---|---|
| AI platforms tracked | 4 | 7 | 3+ | 5 | N/A | 5 |
| Starting price | $82.50/mo | ~$89/mo | $199/mo | $50/mo | $800/mo | ₹7,999/mo |
| INR billing | No | No | No | No | No | Yes |
| Content briefs | Enterprise | Beta | No | Yes | Full service | Pro+ |
| Free tools | No | No | No | Trial only | No | Yes |
| India benchmarks | No | No | No | No | No | Yes |
| Best for | Enterprise | Agencies | Enterprise | Mid-market | Content | India D2C |
How to Choose
If you're an Indian D2C brand or agency: Start with Cited's free tools (GEO Score, Crawl Radar) to establish a baseline, then evaluate whether you need a monitoring platform. INR billing and India-specific benchmarks matter when your category context is Indian brands competing against Indian competitors.
If you're a US/European enterprise: Profound and Brandlight offer enterprise-grade compliance, multi-region support, and deeper prompt intelligence at scale.
If you're an agency managing multiple clients: Peec's unlimited-users-per-plan model makes it cost-effective. Cited's Scale plan supports 2 brands per subscription.
If you need content execution, not monitoring: Gushwork handles content creation end-to-end, but you'll still need a separate tool to measure whether that content is getting cited by AI platforms.
For detailed head-to-head comparisons, see Cited vs Profound vs Peec and Cited vs Peec.
Key Takeaways
- The GEO tools market splits into three categories: monitoring-first (Profound, Peec, Searchable), monitoring + execution (Cited), and content-first (Gushwork)
- Pricing ranges from $50/month (Searchable) to $2,200/month (Gushwork Scale) — with Cited as the only platform offering INR billing (₹7,999–₹49,999/mo)
- Perplexity, ChatGPT, and Gemini are tracked by all monitoring tools, but platform coverage ranges from 3 (Brandlight) to 7 (Peec)
- No GEO tool can directly improve your AI visibility — they measure, diagnose, and guide execution, but the work of restructuring content and building authority is yours
- Indian brands should evaluate India-specific benchmarks, INR billing, and D2C prompt libraries — most tools are built for US enterprise teams