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Strategy· 6 min read

Cited Launches AI Visibility Platform With Founding Cohort Program

By Salman Shaikh, Cited

Cited is an AI visibility platform that tracks how brands appear across ChatGPT, Gemini, Perplexity, Claude, and Grok. We're launching with a founding cohort — 8–10 brands get 8 weeks of full Pro access at no cost. Here's the category, the product, and how to apply.

Every week, millions of people ask ChatGPT, Gemini, and Perplexity for product recommendations. The AI answers confidently. It names brands. It ranks them. It explains why one is better than another.

Your brand is either in that answer — or it isn't.

A new category of tools has emerged to measure and improve this: AI visibility platforms. They track how brands appear across AI-generated answers, identify where they're being cited (or ignored), and provide the data teams need to act on it.

This is how the category works, where the tools differ, and why we built Cited.

What AI visibility platforms actually do

An AI visibility platform monitors brand mentions across AI search engines — ChatGPT, Gemini, Perplexity, Claude, Grok, and others. It answers a set of questions traditional analytics can't:

  • Which AI platforms mention your brand? A brand might appear in 90% of Gemini responses and 0% on Perplexity. Without tracking, you'd never know.
  • What prompts trigger mentions? The specific questions users ask — "best CRM for small business," "affordable sunscreen for oily skin," "cabin luggage under ₹5,000" — and whether your brand shows up.
  • How are you positioned? Are you recommended first? Mentioned as an alternative? Described accurately? AI platforms frame brands with specific narratives — and those narratives can be wrong.
  • Where do AI models get their information? Citation sources — the URLs AI models reference when recommending brands. Knowing which sources drive your mentions tells you where to invest content.
  • Who are you losing to? Competitive benchmarking across every platform, every prompt, every day.

The output is a dashboard showing visibility trends over time, competitive positioning, and — in the better platforms — recommendations on what to publish, fix, or restructure to improve.

The AI visibility platform landscape in 2026

The category is early. A handful of platforms exist, each with a different focus:

Profound — Built for US enterprise. Tracks 10+ AI platforms including SearchGPT, Copilot, and Meta AI. SOC 2 Type II certified. Pricing starts at $399/month (Growth) and scales to custom enterprise deals. Strongest in breadth of platform coverage. $155M in total funding. (Full comparison)

Peec AI — Built for EU and US agencies. Clean analytics dashboards, strong on competitive tracking. €199/month. Focused on making AI visibility data easy to report to clients. (Full comparison)

Otterly — Lighter-weight tracker with a free tier. Good for individuals and small teams getting started with AI visibility monitoring.

Cited — That's us. Built for brands and agencies that need both tracking and a diagnostic layer. We don't just show you the score — we tell you why your visibility is what it is and what to do about it. More on this below.

Each platform makes different trade-offs. Profound goes wide (platform count). Peec goes clean (reporting). Otterly goes accessible (free tier). Cited goes deep (diagnosis + action).

Why we built Cited

Want to know how your brand scores on these same metrics?

We'll run 20 prompts across 3 AI platforms and send your report within 24 hours.

Get a Free AI Visibility Report →

Two observations led to Cited.

First: AI visibility data alone doesn't help most marketing teams. Knowing your mention rate dropped from 40% to 25% on ChatGPT is useful information. Knowing why — your product page lacks structured data, your competitor published a comparison page that AI now cites, your robots.txt blocks GPTBot — is actionable information. Most platforms stop at the dashboard. We wanted to build the layer that connects data to action.

Second: The India and MENA markets have no purpose-built option. Every platform in the category prices in USD or EUR, benchmarks against US/EU brands, and optimises for Western market dynamics. India is ChatGPT's second-largest user base. India is Perplexity's second-largest traffic source. Google AI Mode has expanded to India with Hindi support. The users are here. The tools weren't.

Cited provides:

  • Daily tracking across 5 AI platforms — ChatGPT, Perplexity, Gemini, Claude, and Grok. Not weekly snapshots. When a core update shifts citation patterns, you see it the next day.
  • 75 category prompts monitored on Pro — the non-branded questions buyers actually ask. Not vanity keywords.
  • Competitive benchmarking — 5 competitor slots. See exactly where you stand, every platform, every day.
  • AI narrative intelligence — how each AI model describes your brand. Sentiment, framing, accuracy.
  • Perception gap analysis — where AI's narrative about your brand doesn't match reality.
  • Content briefs — 5 per week on Pro. When the dashboard shows a visibility gap, it tells you what to publish, how to structure it, and which platform to target.
  • GEO Score scanner — free, instant website AI-readiness assessment across 15 signals.
  • Cited Index — public benchmark tracking 257 brands across 8 categories and 4 AI models.

Pricing: Starter at ₹7,999/month ($79), Pro at ₹29,999/month ($299), Scale at ₹49,999/month ($499). Full comparison on the pricing page.

The founding cohort — now open

We're launching Cited with a founding cohort: 8–10 brands get 8 weeks of full Pro access at no cost.

This isn't a beta. The data infrastructure is live — the Cited Index already tracks 257 brands across 8 categories. The GEO Score scanner has evaluated hundreds of websites. What we're validating is the daily workflow — whether the dashboard, the briefs, and the competitive intelligence fit the way marketing teams actually operate.

What founding cohort members get:

  • Full Pro platform access — 5 AI platforms, 75 prompts, 5 competitors, content briefs
  • Bi-weekly strategy calls with the founding team
  • 30% off Pro for 6 months after the cohort ends (no obligation to continue)
  • Founding cohort members who prefer a lighter plan get 20% off Starter

What we ask for:

  • A 15-minute feedback call every 2 weeks
  • Permission to feature your brand logo on our site
  • A one-sentence testimonial at the end — honest, positive or negative
  • Bug reports when you find them

No auto-conversion. No surprise fees. After 8 weeks, you decide.

Good fit for the cohort:

  • Brands with an existing content or SEO investment — GEO builds on that foundation
  • Digital agencies managing brand portfolios who want to add AI visibility to their offering
  • SaaS, fintech, D2C, and ecommerce brands — any category where buyers ask AI for recommendations
  • Teams curious about AI visibility but unsure where to start

Apply here. 2-minute application. We review within 48 hours. Dashboard live within 24 hours of onboarding.

How to start — with or without the cohort

Not ready to apply? Three free starting points:

  1. Scan your website — instant GEO Score across 15 AI-readiness signals. 30 seconds. No login.
  2. Check your category — see where your brand ranks against competitors on the Cited Index.
  3. Request a free report — 20 prompts tested across 3 AI platforms. Delivered within 24 hours.

Frequently asked questions

What is an AI visibility platform?

An AI visibility platform tracks how brands appear in AI-generated answers across platforms like ChatGPT, Gemini, Perplexity, Claude, and Grok. It monitors specific prompts (the questions users ask AI), tracks mention rates, citation sources, sentiment, and competitive positioning — then provides recommendations to improve visibility. Examples include Cited, Profound, Peec AI, and Otterly.

How do AI visibility platforms work?

AI visibility platforms run category-specific prompts against multiple AI models on a scheduled basis (daily or weekly). They parse each response for brand mentions, citations, source URLs, sentiment, and positioning. The data is aggregated into dashboards showing visibility trends over time, competitive benchmarks, and gaps where a brand is missing from AI responses.

What is Cited's founding cohort?

Cited's founding cohort is a launch program giving 8–10 brands 8 weeks of full Pro access — daily AI visibility tracking across 5 platforms (ChatGPT, Gemini, Perplexity, Claude, Grok), 75 prompts monitored, 5 competitor slots, and content briefs. Brands provide structured feedback in return. Apply at getcited.in/early-access.

How is Cited different from Profound and Peec?

Profound is built for US enterprise teams ($399+/month, 10+ platforms, SOC 2 compliance). Peec AI focuses on analytics for EU/US agencies (€199/month, clean dashboards). Cited combines tracking with a diagnostic layer — it tells you what to fix, not just what the score is. Cited also offers India-specific pricing (₹29,999/month for Pro) and benchmarks across 257+ Indian brands.

How much does an AI visibility platform cost?

Pricing varies by platform: Profound starts at $399/month (Growth plan), Peec AI at €199/month, and Cited at ₹29,999/month ($299/month) for Pro. Most platforms offer tiered plans based on the number of AI platforms tracked, prompts monitored, and competitors benchmarked. Cited also offers a Starter plan at ₹7,999/month ($79/month) and a free GEO Score scanner.

What prompts should I track for AI visibility?

Track non-branded, category-level prompts — the questions buyers actually ask AI. Examples: "best sunscreen for oily skin," "CRM for small business," "cabin luggage under ₹5,000." These are the prompts where AI recommends brands. Track 25–75 prompts covering your category, use cases, and comparison queries.


Apply to the founding cohort — 8 weeks of full Pro access, no cost. Or start with a free GEO Score to see where your website stands today.

S

Salman Shaikh

Former SEO nerd. Recovering big-tech PM. Currently losing sleep over whether your brand exists in an AI answer — and building tools to find out. Cited is the company. The AI Shelf is the newsletter. The obsession is real.

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