See who is winning AI search in India
The first public ranking of Indian brands by AI visibility. 314 non-branded consumer prompts run on ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, and no brand can buy its way in. A preview of the full Cited platform.
339 brands · 12 categories · 5 AI platforms · 314 prompts · NEW: Higher Education, Online Learning
How it works
Four steps, run fresh for every edition.
01
Non-branded prompts
Consumer-intent prompts with no brand names in them, written the way real shoppers ask AI.
02
LLM-driven discovery
The answers decide the shortlist. We capture every brand named, and nobody is added by hand.
03
5-platform scoring
ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, each weighted equally.
04
Sentiment + position
Beyond mention rate: how AI describes a brand, and how early in the answer it names it.
Categories we track
Each one is a full leaderboard, refreshed every two months
Frequently asked questions
What is the Cited Index?
The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode. It is rebuilt every two months from non-branded consumer prompts, and nothing in it is submitted by a brand.
How is the AI Visibility Score calculated?
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 5 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all 5. The result is a score from 0 to 100. Samsonite tops Travel & Luggage on 51.4, which is the average of 67.9 on ChatGPT, 57.1 on AI Mode, 50.0 on Gemini, 42.9 on Perplexity and 39.3 on Google AI Overviews.
What do sentiment and position mean?
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears. #1 means it is usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Is the Cited Index free?
Yes, completely free. No login, no email gate. The Cited Index is a public resource, rebuilt every two months. Daily tracking, per-prompt drill-downs and historical trends live in the paid Cited platform.
How often is it updated?
Every two months. Each edition runs all prompts fresh across all 5 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
How do I get my brand on the index?
There is no way to submit a brand. The index reflects what AI platforms actually recommend. If your brand is missing, it means those platforms are not naming you in answers to consumer prompts in your category, or the category is not one of the 12 we cover yet. A free AI Visibility Report shows you where the gap is.