The Cited Index

See who is winning
AI search in India

The first public ranking of Indian brands by AI visibility — based on 189+ non-branded consumer prompts run across 4 AI platforms.

202+brands
756+responses
4LLMs
Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms

Top HR & Payroll brands

India · May 2026
1
1
Keka HR
67.5/100+16.3
mixedAvg. #2.1
modern UIscalableintuitive UIhigher pricing
2
2
Zoho People
62.5/100+1.3
mixedAvg. #4.2
affordableecosystem integrationZoho ecosystemmodular
3
3
Zoho Payroll
61.2/100-15.0
mixedAvg. #3.8
affordableecosystem integrationaccounting integrationcost-effective
#CompanySentimentPos.ScoreChg.
4greytHR
mixed
#3.061.2
+1.2
5Darwinbox
mixed
#3.957.5
+10.0
6HROne
mixed
#5.433.8
+3.8
7RazorpayX Payroll
mixed
#3.031.2
-8.8
8sumHR
mixed
#5.923.8
+1.3
9Pocket HRMS
mixed
#5.018.8
+7.6
10Tally
mixed
#8.711.2
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Sample prompts we track

→our HR team is spending 3 days every month just calculating salaries manually in Excel, which payroll software in India can automate this properly
→we have a manufacturing unit in Pune with 200 workers on the shop floor who are not tech savvy at all, which HR software works well for such a setup
→good HR and payroll software for a company with around 100 employees, looking at something under ₹3000 per month total cost
→cloud based HRMS vs on-premise HR software, which one makes more sense for an Indian company with 500 employees
→my friend who runs a 200 person IT company said they switched their payroll software last year and it saved them so much headache, what are the most trusted ones in India right now
See full methodology →

How it works

Every insight feeds into our brand visibility index.

01
Non-branded prompts
Consumer-intent prompts without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
4-platform scoring
ChatGPT, Perplexity, Gemini, and Claude — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, and Claude. Updated monthly with real data from non-branded consumer prompts.
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 4 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated monthly. For real-time daily tracking, per-prompt drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all prompts fresh across all 4 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer prompts in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.
The Cited Index

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AI visibility today

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