The Cited Index

See who is winning
AI search in India

The first public ranking of Indian brands by AI visibility — based on 189+ non-branded consumer prompts run across 4 AI platforms.

202+brands
756+responses
4LLMs
Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms

Top CRM & Sales brands

India · May 2026
1
1
Zoho CRM
93.8/100+5.0
mixedAvg. #2.2
affordableIndian companyscalablelocal support
2
2
Freshsales
73.8/100+6.3
mixedAvg. #3.6
Chennai-basedintuitive UIuser-friendlymodern UI
3
3
Freshworks
56.2/100+5.0
mixedAvg. #5.3
Chennai-basedparent companyIndian companylocal support
#CompanySentimentPos.ScoreChg.
4LeadSquared
positive
#4.353.8
-2.4
5Salesforce
mixed
#5.246.2
+5.0
6HubSpot CRM
mixed
#5.528.8
-7.5
7Kylas CRM
mixed
#5.123.8
+8.8
8Pipedrive
mixed
#6.422.5
-12.5
9Interakt
mixed
#7.68.8
0.0
10Zoho Bigin
positive
#2.98.8
+5.0
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Sample prompts we track

→my sales team keeps forgetting to follow up with leads and we are losing deals because of it, which CRM software in India actually fixes this with automatic reminders
→we have a 12 person real estate sales team in Pune and we get leads from 99acres, Housing.com and Instagram all mixed up, which CRM can bring all of this together
→good CRM software for small business in India under ₹800 per user per month that actually has a proper mobile app
→cloud based CRM vs on premise CRM for an Indian manufacturing company with 50 salespeople, which one makes more sense
→which CRM do most Indian edtech startups use for their inside sales teams
See full methodology →

How it works

Every insight feeds into our brand visibility index.

01
Non-branded prompts
Consumer-intent prompts without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
4-platform scoring
ChatGPT, Perplexity, Gemini, and Claude — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, and Claude. Updated monthly with real data from non-branded consumer prompts.
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 4 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated monthly. For real-time daily tracking, per-prompt drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all prompts fresh across all 4 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer prompts in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.
The Cited Index

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AI visibility today

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