The Cited Index

See who is winning
AI search in India

The first public ranking of Indian brands by AI visibility — based on 189+ non-branded consumer prompts run across 4 AI platforms.

202+brands
756+responses
4LLMs
Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms

Top Personal Grooming brands

India · May 2026
1
1
The Man Company
75.0/100
mixedAvg. #3.4
lightweightcharcoal-basedbudget-friendlynatural ingredients
2
2
Beardo
72.0/100
mixedAvg. #3.6
affordablewidely availablebeard-focusedbudget-friendly
3
3
Ustraa
70.0/100
mixedAvg. #3.9
affordablebudget-friendlynon-greasyIndian D2C
#CompanySentimentPos.ScoreChg.
4Bombay Shaving Company
mixed
#3.559.0
5Man Matters
mixed
#4.625.0
6Plum
mixed
#5.411.0
7Philips
positive
#4.010.0
8Mintop
mixed
#4.17.0
9Gillette
mixed
#3.76.0
10Syska
mixed
#4.65.0
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Sample prompts we track

→my beard is super patchy on the cheeks and I've tried everything, which brand actually works for filling it in or making it look fuller
→going for a job interview next week and I want to look properly groomed, which men's grooming starter kit under ₹1500 should I get delivered quickly in India
→decent men's trimmer with a good blade under ₹2500 in India, which brand is actually reliable and doesn't die in 6 months
→beard growth serum vs beard roller, which one actually works and which brands in India sell good versions of both
→which men's grooming brand in India actually has good customer reviews and not just Instagram ads, asking for a friend who's skeptical about buying online
See full methodology →

How it works

Every insight feeds into our brand visibility index.

01
Non-branded prompts
Consumer-intent prompts without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
4-platform scoring
ChatGPT, Perplexity, Gemini, and Claude — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, and Claude. Updated monthly with real data from non-branded consumer prompts.
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 4 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated monthly. For real-time daily tracking, per-prompt drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all prompts fresh across all 4 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer prompts in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.
The Cited Index

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AI visibility today

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