The Cited Index

See who is winning
AI search in India

The first public ranking of Indian brands by AI visibility — based on 189+ non-branded consumer prompts run across 4 AI platforms.

202+brands
756+responses
4LLMs
Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms

Top Audio & Wearables brands

India · May 2026
1
1
boAt
29.0/100+2.0
mixedAvg. #4.7
budget-friendlybass-heavyIndian brandbudget brand
2
2
Noise
25.0/100-3.0
mixedAvg. #6.7
budget brandbudget optionmass-marketmarket leader
3
3
Sony
23.0/100+1.0
positiveAvg. #2.8
reliable warrantywidely availablelightweightpremium quality
#CompanySentimentPos.ScoreChg.
4JBL
mixed
#4.315.0
+3.0
5OnePlus
mixed
#5.613.0
-1.0
6Realme
mixed
#5.812.0
-3.0
7Bose
mixed
#3.411.0
+5.0
8Fire-Boltt
mixed
#4.510.0
-3.0
9Nothing
mixed
#5.510.0
10Sennheiser
mixed
#4.310.0
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Sample prompts we track

→my earphones keep falling out when I'm running in the morning, which ones actually stay in your ears properly?
→travelling daily on Delhi Metro for 1 hour each side, which noise cancelling headphones are good for blocking out the crowd noise?
→good wireless earbuds under ₹1500 that don't sound like trash, which ones are worth buying in India?
→round dial smartwatch vs square dial, which one looks better for daily office wear and also has better health features?
→which earphone brand in India gives the best after-sales service and actually replaces the product if something goes wrong within warranty?
See full methodology →

How it works

Every insight feeds into our brand visibility index.

01
Non-branded prompts
Consumer-intent prompts without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
4-platform scoring
ChatGPT, Perplexity, Gemini, and Claude — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, and Claude. Updated monthly with real data from non-branded consumer prompts.
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 4 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated monthly. For real-time daily tracking, per-prompt drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all prompts fresh across all 4 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer prompts in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.
The Cited Index

Start tracking your
AI visibility today

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