See who is winning AI search in India

The first public ranking of Indian brands by AI visibility — 314 non-branded consumer prompts across ChatGPT, Perplexity, Gemini, Google AIO, AI Mode. A preview of the full Cited platform.

339 brands · 12 categories · 5 AI platforms · 314 prompts · NEW: Higher Education, Online Learning
Most divergent
Mokobara
+60.7% on ChatGPT vs 7.1% on Perplexity · 53.6-pt spread
Hidden gem
Darwinbox
HR & Payroll · rank #4 · positive sentiment · 37.5 visibility
Most contested
Higher Education
Top 3 hold only 18.1% of mentions — wide open
New this edition
59 brands
First appearance · 2 new categories (higher education, online learning)
RankBrand↕AI Visibility↓Position↕
1
Minimalist
74.5
#1 of 32
#2.5
#1
Minimalist
74.5
#1 of 32
Pos
#2.5
Sentiment
positive
2
The Derma Co
29.6
#2 of 32
#4.0
#2
The Derma Co
29.6
#2 of 32
Pos
#4.0
Sentiment
positive
3
Dot & Key
26.9
#3 of 32
#4.1
#3
Dot & Key
26.9
#3 of 32
Pos
#4.1
Sentiment
positive
4
Plum
24.1
#4 of 32
#3.1
#4
Plum
24.1
#4 of 32
Pos
#3.1
Sentiment
positive
5
Re'equil
23.4
#5 of 32
#3.6
#5
Re'equil
23.4
#5 of 32
Pos
#3.6
Sentiment
positive
6
Deconstruct
21.3
#6 of 32
#4.1
#6
Deconstruct
21.3
#6 of 32
Pos
#4.1
Sentiment
positive
7
Nykaa
17.9
#7 of 32
#5.0
#7
Nykaa
17.9
#7 of 32
Pos
#5.0
Sentiment
mixed
8
Foxtale
15.9
#8 of 32
#4.2
#8
Foxtale
15.9
#8 of 32
Pos
#4.2
Sentiment
positive
9
Cetaphil
15.1
#9 of 32
#2.7
#9
Cetaphil
15.1
#9 of 32
Pos
#2.7
Sentiment
positive
10
Fixderma
13.8
#10 of 32
#4.5
#10
Fixderma
13.8
#10 of 32
Pos
#4.5
Sentiment
positive
11
Dr. Sheth's
13.8
#11 of 32
#4.7
#11
Dr. Sheth's
13.8
#11 of 32
Pos
#4.7
Sentiment
positive
12
CeraVe
11.0
#12 of 32
#3.1
#12
CeraVe
11.0
#12 of 32
Pos
#3.1
Sentiment
positive
Showing 12 of 32 brands in Skincare & Beauty

How it works

Every insight feeds into our brand visibility index.

01
Non-branded prompts
Consumer-intent prompts without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
5-platform scoring
ChatGPT, Perplexity, Gemini, Google AIO, and AI Mode — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.
Read full methodology →

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingBaby CarePet CareCRM & SalesHR & PayrollConversational AI PlatformsHigher EducationOnline Learning
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode. Updated monthly with real data from non-branded consumer prompts.
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 5 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated bi-monthly. For real-time daily tracking, per-prompt drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all prompts fresh across all 5 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer prompts in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.