See who is winning AI search in India

The first public ranking of Indian brands by AI visibility — 270 non-branded consumer prompts across ChatGPT, Perplexity, Gemini, Google AIO, AI Mode. A preview of the full Cited platform.

226 brands · 10 categories · 5 AI platforms · 270 prompts · NEW: Baby Care, Pet Care, Google AIO, AI Mode
Most divergent
Freshsales
+75.0% on ChatGPT vs 29.2% on Perplexity · 45.8-pt spread
Hidden gem
Darwinbox
HR & Payroll · rank #5 · positive sentiment · 29.2 visibility
Most contested
Health & Wellness
Top 3 hold only 22.1% of mentions — wide open
New this edition
38 brands
First appearance · 2 new categories (baby care, pet care)
RankBrand↕AI Visibility↓Citation↕Position↕
1
MinimalistNEW
64.2
#1 of 26
66.9%
#2.5
#1
MinimalistNEW
64.2
#1 of 26
Pos
#2.5
Sentiment
positive
SoV
20.9%
2
Re'equilNEW
29.0
#2 of 26
30.2%
#3.1
#2
Re'equilNEW
29.0
#2 of 26
Pos
#3.1
Sentiment
positive
SoV
9.4%
3
The Derma CoNEW
22.0
#3 of 26
23.0%
#3.2
#3
The Derma CoNEW
22.0
#3 of 26
Pos
#3.2
Sentiment
positive
SoV
7.2%
4
Dot & KeyNEW
20.0
#4 of 26
20.9%
#4.0
#4
Dot & KeyNEW
20.0
#4 of 26
Pos
#4.0
Sentiment
positive
SoV
6.5%
5
DeconstructNEW
17.2
#5 of 26
18.0%
#3.3
#5
DeconstructNEW
17.2
#5 of 26
Pos
#3.3
Sentiment
positive
SoV
5.6%
6
FoxtaleNEW
14.5
#6 of 26
15.1%
#4.2
#6
FoxtaleNEW
14.5
#6 of 26
Pos
#4.2
Sentiment
positive
SoV
4.7%
7
CetaphilNEW
13.8
#7 of 26
14.4%
#2.3
#7
CetaphilNEW
13.8
#7 of 26
Pos
#2.3
Sentiment
positive
SoV
4.5%
8
Dr. Sheth'sNEW
11.0
#8 of 26
11.5%
#5.6
#8
Dr. Sheth'sNEW
11.0
#8 of 26
Pos
#5.6
Sentiment
positive
SoV
3.6%
9
FixdermaNEW
11.0
#9 of 26
11.5%
#4.0
#9
FixdermaNEW
11.0
#9 of 26
Pos
#4.0
Sentiment
positive
SoV
3.6%
10
PlumNEW
10.3
#10 of 26
10.8%
#3.3
#10
PlumNEW
10.3
#10 of 26
Pos
#3.3
Sentiment
positive
SoV
3.4%
Showing 10 of 26 brands in Skincare & Beauty

How it works

Every insight feeds into our brand visibility index.

01
Non-branded prompts
Consumer-intent prompts without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
5-platform scoring
ChatGPT, Perplexity, Gemini, Google AIO, and AI Mode — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.
Read full methodology →

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingBaby CarePet CareCRM & SalesHR & PayrollConversational AI Platforms
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode. Updated monthly with real data from non-branded consumer prompts.
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 5 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated monthly. For real-time daily tracking, per-prompt drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all prompts fresh across all 5 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer prompts in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.