The Cited Index

See who is winning
AI search in India

The first public ranking of Indian brands by AI visibility — based on 189+ non-branded consumer prompts run across 4 AI platforms.

202+brands
756+responses
4LLMs
Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms

Top Skincare & Beauty brands

India · May 2026
1
1
Minimalist
91.0/100+8.0
positiveAvg. #1.6
affordableingredient-firstfragrance-freelightweight
2
2
The Derma Co
61.0/100+9.0
mixedAvg. #3.2
affordabledermatologist-backedbudget-friendlyhydrating
3
3
Re'equil
48.0/100+18.0
positiveAvg. #4.5
matte finishsweat-resistantnon-comedogenicsunscreen
#CompanySentimentPos.ScoreChg.
4Dot & Key
mixed
#3.346.0
+4.0
5Deconstruct
positive
#3.539.0
+5.0
6Plum
mixed
#4.329.0
-9.0
7Dr. Sheth's
positive
#4.026.0
+2.0
8Foxtale
positive
#4.425.0
+8.0
9The Ordinary
mixed
#4.314.0
-3.0
10Fixderma
positive
#5.613.0
+1.0
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Sample prompts we track

→my face gets super oily by noon even in winter, which Indian skincare brand actually helps with this long term and not just mattifies for 2 hours
→I work outdoors in Chennai heat, need a sunscreen that won't melt off in 30 minutes and won't leave white cast on my dusky skin, which brand should I use
→building a complete skincare routine for dry skin under ₹1500 total, which Indian brand gives the most for that budget
→chemical exfoliant vs physical scrub — for someone with sensitive skin with closed comedones which one should I actually be using and which brands offer it
→starting my first real skincare routine at 28, which Indian brand should I go with if I want to buy everything from one place — cleanser, toner, moisturizer, SPF
See full methodology →

How it works

Every insight feeds into our brand visibility index.

01
Non-branded prompts
Consumer-intent prompts without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
4-platform scoring
ChatGPT, Perplexity, Gemini, and Claude — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyHealth & WellnessPersonal GroomingCRM & SalesHR & PayrollConversational AI Platforms
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, and Claude. Updated monthly with real data from non-branded consumer prompts.
We run non-branded consumer-intent prompts (like ‘best luggage brands in India’) across 4 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all prompts and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated monthly. For real-time daily tracking, per-prompt drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all prompts fresh across all 4 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer prompts in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.
The Cited Index

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AI visibility today

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