THE CITED INDEX

See who is winning
AI search in India

The first public ranking of Indian brands by AI visibility — based on 185+ non-branded consumer queries run across 4 AI platforms.

257+brands
740+responses
4LLMs
D2C BrandsB2B SaaSFintechEdtech
Travel & LuggageAudio & WearablesSkincare & Beauty

Top Skincare & Beauty brands

India · march-2026
1
1
Minimalist
83.0/100
positiveAvg. #1.7
affordableingredient-firstfragrance-freelightweight
2
2
The Derma Co
52.0/100
mixedAvg. #3.3
budget-friendlydermatologist-backedbeginner-friendlyaffordable
3
3
Dot & Key
42.0/100
mixedAvg. #3.7
premium optionhyaluronic acidIndian brandhydrating
#CompanySentimentPos.ScoreChg.
4Plum
mixed
#4.038.0
5Deconstruct
positive
#3.634.0
6Re'equil
positive
#4.130.0
7Dr. Sheth's
positive
#4.824.0
8The Ordinary
mixed
#5.117.0
9Foxtale
mixed
#4.717.0
10Fixderma
positive
#5.212.0
?Your companyTrack your AI visibility →
Sample queries we track
→Best vitamin C serum in India that actually works?
→Affordable retinol product for beginners in India?
→Which face wash is good for oily skin in humid weather?
→Niacinamide or salicylic acid — which one for acne?
See full methodology →

How it works

Every insight feeds into our brand visibility index.

01
Non-branded queries
Consumer-intent queries without brand names — the way real shoppers ask AI.
02
LLM-driven discovery
AI responses reveal which brands matter. We capture every entity mentioned.
03
5-platform scoring
ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — equal weight.
04
Sentiment + position
Beyond mention rate — how AI describes brands and where they rank in responses.

Categories we track

More added every month

Travel & LuggageAudio & WearablesSkincare & BeautyCRM & SalesHR & PayrollDigital PaymentsCredit CardsOnline Learning
+ 38 more coming

Frequently
asked questions

The Cited Index is India’s first public AI visibility leaderboard. It ranks brands by how often they appear in AI-generated answers across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Updated monthly with real data from non-branded consumer queries.
We run non-branded consumer-intent queries (like ‘best luggage brands in India’) across 5 AI platforms. For each brand discovered in the responses, we calculate the mention rate per platform, then take the simple average across all platforms. The result is a score from 0 to 100.
Sentiment shows whether AI describes the brand positively, negatively, or with mixed opinions. Position indicates where in the AI response a brand typically appears — #1 means it’s usually mentioned first, #5 means it appears late in the list. Both are aggregated across all queries and platforms.
Yes, completely free. No login, no email gate. The Cited Index is a public resource updated monthly. For real-time daily tracking, per-query drill-downs, and historical trends, check out our paid platform.
Monthly. Each edition runs all queries fresh across all 5 AI platforms, discovers brands from the new responses, and recalculates all scores. New categories are added regularly.
You can’t manually add your brand — the index reflects what AI actually recommends. If your brand doesn’t appear, it means AI platforms aren’t mentioning you in response to consumer queries in your category. An AI Visibility Report can help you understand why and how to improve your AI visibility.
THE CITED INDEX

Start tracking your
AI visibility today

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