GEO Insights for Brand Marketers
Platform Bias: Why the Same Brand Scores 100 on One AI and 15 on Another
AI platforms don't agree on which brands to recommend. Keka HR scores 100 on Claude and 15 on Perplexity. Across 202 brands, the top 15 disparity gaps range from 55 to 85 points. This is systematic bias, not noise.
May 2026 Cited Index: 202 Indian Brands Ranked by AI Visibility
The second edition of the Cited Index tracks 202 brands across 8 categories, with month-over-month deltas, 3 new categories, and the first cross-product visibility analysis.
Cited vs Profound vs Peec: Which Multi-LLM Monitoring Platform Tracks Your Brand Across ChatGPT, Perplexity, and Gemini?
Profound raised $96M at a $1B valuation. Peec raised $21M. The GEO platform market just exploded, and most comparison content is written by the platforms themselves. Here's an honest breakdown from someone who built one, including per-platform LLM coverage, perception gap analysis, and what Indian B2B SaaS companies actually need.
What Narrative Is AI Building About My Brand? (And How to Find Out)
When ChatGPT ignores your brand in category recommendations, it reflects an AI narrative that's either weak, absent, or working against you. Here's how to diagnose it and what to do next.
The Sleep & Mattresses Paradox: ₹1,274 Cr Revenue, 38/100 on AI-Readiness
We scanned 6 Indian sleep brands for AI-readiness. The Sleep Company scored 87/100, Fully Optimised. Wakefit, at ₹1,274 Cr revenue and NSE-listed, scored 38/100. A 49-point gap. The content is there. AI crawlers just can't find it.
OpenAI Just Launched Ads in ChatGPT. The Organic AI Visibility Window Is Closing.
GPT-5.5 and ChatGPT ads launched the same week. OpenAI is running the same playbook Google did: organic reach first, then ads for the same real estate. Indian brands have a shrinking window to build organic AI visibility before the ad auction arrives.
YouTube and AI visibility: what the Ahrefs 0.737 correlation actually shows
Ahrefs measured a 0.737 correlation between YouTube mentions and AI visibility across 75,000 brands. The number is real. Three things the headline drops change what an Indian marketing team should do about it.
If llms.txt Doesn't Drive Citations, Why Did Anthropic, Cloudflare, and Stripe Implement It?
Trakkr says zero correlation. Anthropic and Stripe implemented it anyway. Both sides are right. They're measuring different things.
How LinkedIn Became the #2 Source AI Chatbots Cite, and What It Means for Your Content Strategy
Semrush analysed 89,000 LinkedIn URLs cited across ChatGPT, Google AI Mode, and Perplexity. The finding that should change your LinkedIn strategy: you don't need virality. Most cited posts have just 15-25 reactions.
Cited Launches Its AI Search Optimization Platform With a Founding Cohort
AI visibility platforms track how brands appear in ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode, Claude, and Grok. Cited launches with daily tracking across 3 platforms (Pro), 250 prompts, competitive intelligence, and content briefs, starting with a founding cohort of 8–10 brands.