NewThe August 2026 Cited Index is live. See who AI recommends → Read the Index

GEO Insights for Brand Marketers

GEO Tactics9 min read

The Reddit AI Visibility Gap Between ChatGPT Modes: A Cited Index Category Cut for Indian D2C

ChatGPT's new Thinking mode cites a different web than instant mode. Reddit's share drops sharply on reasoning queries, the exact prompts where high-consideration buyers spend time. Cited Index B1 shows which Indian D2C categories leaned hardest on Reddit and community sources, and are therefore most exposed.

· By Salman ShaikhRead →
GEO Tactics7 min read

Author Attribution: The Universal Mid-Tier GEO Weakness Across the June 2026 Cited Index

27 of 70 mid-tier brands across 10 Cited Index categories fail Author Attribution. It's an hour of HTML and JSON-LD work, and it's the single biggest delta between mid-tier and top-tier in the dataset.

· By Salman ShaikhRead →
Strategy9 min read

AI-Ready but Invisible: Why 1 in 4 Indian Brands Get Crawled But Not Cited

Across the May 2026 Cited Index, 18 Indian brands score in the top tier on technical AI readiness but show up in fewer than 1 in 10 category prompts. Here's the gap they share, and what the brands that closed it actually do.

· By Salman ShaikhRead →
GEO Explainer8 min read

The Understandability Gap: Why Indian Brands Get Crawled But Not Cited

Across 186 Indian brand scans, Accessibility scores 79.3%. Understandability scores 49.7%. The 30-point gap is the reason your GEO scan looks fine and AI engines still pick someone else. Here's the data, the diagnosis, and the three page-template patterns that close it.

· By Salman ShaikhRead →
Strategy10 min read

Addability vs Findability: How AI Engines Just Outsourced Trust to Users

In ten days, three AI engines started letting users decide which sources to trust. The brand metric that mattered yesterday, findability, is no longer enough. Here's what the Cited Index data shows about the brands already passing the addability test.

· By Salman ShaikhRead →
AI News10 min read

Google's June 3 AI Search Update: Why Preferred Sources Matters More Than the Opt-Out

Google bundled three changes into its June 3 announcement: an opt-out toggle, Preferred Sources expansion, and new Search Console metrics. Most coverage focused on the wrong one. Here's what Indian D2C brands should do this week.

· By Salman ShaikhRead →
GEO Explainer9 min read

The Cited 8: 8 Metrics That Actually Measure AI Visibility (And How to Track Them)

A single AI Visibility Score hides more than it reveals. The Cited 8 framework maps 8 measurable dimensions across 3 layers, giving your team a complete diagnostic rather than a dashboard number.

· By Salman ShaikhRead →
Strategy8 min read

95.7% of AI Citations Come From Sources You Don't Control. Here's How to Find Them.

Your website drives less than 5% of AI citations. Source Intelligence maps exactly which third-party publications, review sites, and community threads power the other 95%, and shows you where you're missing.

· By Salman ShaikhRead →
GEO Explainer9 min read

The 3-Layer AI Visibility Stack: Why Fixing Your Website Doesn't Fix Your AI Visibility

18 brands with above-median GEO Scores still have below-median AI Visibility Scores. The gap is structural, not technical. Here's the framework that explains why.

· By Salman ShaikhRead →
AI News7 min read

Google I/O 2026: What AI Mode at 1 Billion Users Means for Brand Visibility Across 5 Platforms

Google just made AI Mode the default front door to Search for 1 billion users. Three announcements change brand visibility, and none of them apply to ChatGPT, Perplexity, Claude, or Grok.

· By Salman ShaikhRead →