GEO Insights for Brand Marketers
AI Is Citing Your Brand From Everywhere Except Your Own Website
We measured 339 Indian brands across ChatGPT, Perplexity, Gemini, Google AI Overviews, and AI Mode in the Cited Index. The median brand's own website is the source of just 0.13% of its category's AI citations. Where the rest of them live, and why the answer splits down B2B versus D2C lines.
The August 2026 Cited Index: What AI Actually Reads When It Recommends Indian Brands
Samsonite is the most recommended luggage brand in AI answers, and AI barely reads its own website to recommend it. The August 2026 Cited Index ranks 339 Indian brands across 5 AI engines, and the gap between being named and being cited runs through the whole thing.
Why Every AI Visibility Tool Gives You a Different Share-of-Voice Number
Run your brand through two AI visibility tools and you will get two different Share-of-Voice numbers. Neither is wrong. Each tool quietly makes three decisions that move the number, and once you know what they are, you can finally read the metric instead of trusting it.
The State of AI Search for Indian Brands: Where AI Actually Gets Its Answers
We ran 226 Indian brands through five AI engines and mapped all 760 citations. The result is not one map but two: in D2C, AI cites the marketplace; in B2B SaaS, it cites your own website. Community sources show up almost everywhere. Traditional PR barely registers.
108 of 226 Indian brands are invisible on at least one AI engine. Most teams cannot see it.
Semrush found 45% of marketing leaders cannot measure their brand's visibility in AI answers, and only 9% have tools covering every platform. Our June 2026 India data shows what that blind spot is hiding: nearly half of 226 brands are completely absent from at least one of the five engines.
Zoho CRM leads Indian AI answers on CRM. The adjectives are the bigger finding.
We ran 117 AI answers on CRM buying prompts across five engines for the June 2026 Cited Index. Zoho CRM is cited at nearly double the rate of the next brand. The more useful finding is which adjectives each engine attaches to each name.
AI Search This Week: 3 Signals That Changed Brand Citation Between 6-13 July 2026
GPT-5.6 landed 9 July. Search Engine Land published a 6.77M-session study that said ChatGPT owns 92.4% of AI referral traffic. Kevin Indig showed AI Mode and AI Overviews are decoupling. Here is what each one changes for how Indian brands get cited, read against the June 2026 Cited Index.
On-Site vs Off-Site: Where Your AEO/GEO Effort Actually Pays Back
A single brand's own website is a sliver of its category's AI citations. But the share landing on brand websites at all swings from 84% in Conversational AI to 27% in Audio & Wearables. That per-category number, not the overall one, is the allocation call that matters, and the off-site half is now community and editorial, not marketplaces.
Yellow.ai Case Study: What It Takes to Own Conversational AI Citations (And Where It Breaks)
Yellow.ai shows up in roughly 1 in 3 AI answers across the Conversational AI Platforms category, and in 45% of ChatGPT answers. This is what they did on-site and off-site, and the one weakness a Cited audit would flag today.
5 On-Site Content Mistakes Killing Your AI Citation Rate (And How to Fix Each in an Afternoon)
A brand's own website is only a small share of its category's AI citations, but it is still the surface engines land on when they cite you. Five on-site mistakes strip that surface of the signals engines use to pick you, and each fix takes an afternoon.