GEO Insights for Brand Marketers
The HR & Payroll Playbook for AI Search: Your Own Pages Are 90% of the Answer
HR and payroll tools get shortlisted by AI now, and in India that shortlist is built almost entirely from companies' own pages. In the Cited Index, 90% of HR & Payroll citations are brand-owned, the highest share of any category. Review sites are a rounding error and LinkedIn is the largest off-site source, so your comparison and compliance pages are where the citation is won. Here is what to publish.
In Indian Skincare, Gemini Reads Your Website and ChatGPT Doesn't
Run the same skincare prompt through Gemini and ChatGPT and they read almost opposite sources: Gemini pulls 62% of its citations from brand sites, ChatGPT just 26%. That 36-point split, plus Instagram as the top source overall, decides whether your website or your off-site presence does the work.
How to Get ChatGPT to Recommend Your D2C Brand (It Is Not Amazon)
Ask ChatGPT for the best sunscreen or earbuds in India and it does not read Amazon to answer. In the Cited Index, editorial and your own site are its two biggest D2C sources, with community close behind, and marketplaces are just 8%. Here is where the recommendation is actually built.
The B2B SaaS Playbook for Winning 'Alternatives' Queries in AI Search
When a buyer asks an AI engine for alternatives to a CRM, the answer is built almost entirely from brand websites. In the Cited Index, 84% of CRM citations are brand sites and marketplaces barely register. It is the one category where you can publish your way into the answer, and most teams do not.
How to Get ChatGPT to Recommend Your SaaS for 'Best Software' Queries
When a buyer asks ChatGPT for the best software, it builds the shortlist from a specific set of sources. In the Cited Index, 72% of what it cites for B2B software are brand websites, and the review sites most teams optimize for barely register. Here is where the answer is actually decided.
On-Site vs Off-Site: Where Your AEO/GEO Effort Actually Pays Back
A single brand's own website is a sliver of its category's AI citations. But the share landing on brand websites at all swings from 84% in Conversational AI to 27% in Audio & Wearables. That per-category number, not the overall one, is the allocation call that matters, and the off-site half is now community and editorial, not marketplaces.
5 On-Site Content Mistakes Killing Your AI Citation Rate (And How to Fix Each in an Afternoon)
A brand's own website is only a small share of its category's AI citations, but it is still the surface engines land on when they cite you. Five on-site mistakes strip that surface of the signals engines use to pick you, and each fix takes an afternoon.
The Reddit AI Visibility Gap Between ChatGPT Modes: A Cited Index Category Cut for Indian D2C
ChatGPT's new Thinking mode cites a different web than instant mode. Reddit's share drops sharply on reasoning queries, the exact prompts where high-consideration buyers spend time. Cited Index B1 shows which Indian D2C categories leaned hardest on Reddit and community sources, and are therefore most exposed.
Author Attribution: The Universal Mid-Tier GEO Weakness Across the June 2026 Cited Index
27 of 70 mid-tier brands across 10 Cited Index categories fail Author Attribution. It's an hour of HTML and JSON-LD work, and it's the single biggest delta between mid-tier and top-tier in the dataset.
How LinkedIn Became the #2 Source AI Chatbots Cite, and What It Means for Your Content Strategy
Semrush analysed 89,000 LinkedIn URLs cited across ChatGPT, Google AI Mode, and Perplexity. The finding that should change your LinkedIn strategy: you don't need virality. Most cited posts have just 15-25 reactions.
Reddit for Indian D2C: The GEO Play Nobody's Talking About
Reddit is the #1 most-cited domain by Google AI Overviews and Perplexity, and #2 by ChatGPT. Meanwhile, Indian D2C brands treat Reddit like it doesn't exist. That disconnect is a GEO opportunity hiding in plain sight.