The AI Shelf

GEO Insights for Brand Marketers

GEO TacticsLatest

How LinkedIn Became the #2 Source AI Chatbots Cite — And What It Means for Your Content Strategy

Semrush analysed 89,000 LinkedIn URLs cited across ChatGPT, Google AI Mode, and Perplexity. The finding that should change your LinkedIn strategy: you don't need virality. Most cited posts have just 15-25 reactions.

By Salman ShaikhRead article →
GEO Tactics7 min read

Reddit for Indian D2C: The GEO Play Nobody's Talking About

Reddit is the #1 most-cited domain by Google AI Overviews and Perplexity, and #2 by ChatGPT. Meanwhile, Indian D2C brands treat Reddit like it doesn't exist. That disconnect is a GEO opportunity hiding in plain sight.

· By Salman ShaikhRead →
GEO Tactics9 min read

llms.txt: The File That Tells AI Models What Your Brand Is About

llms.txt tells AI models what your brand is about — like robots.txt, but for LLMs. Here's how to create one, with Cited's real implementation as a case study and a ready-to-use template.

· By Salman ShaikhRead →
GEO Tactics8 min read

LinkedIn Is Now the #1 Source AI Chatbots Cite. Here's How Indian Brands Should Respond

LinkedIn surged from #20 to #1 as the most-cited domain for professional AI queries. Your LinkedIn content is now directly feeding AI recommendations — and most Indian brands are treating it like a personal branding playground.

· By Salman ShaikhRead →
GEO Tactics10 min read

How to Write Product Pages That ChatGPT Will Recommend

Most Indian D2C product pages are built to convert humans, not to get cited by AI. Here's the 5-element framework that makes your product pages extractable by ChatGPT, Gemini, and Perplexity.

· By Salman ShaikhRead →
GEO Tactics8 min read

The Biggest Influencer Your Brand Is Ignoring (It's Not a Human)

LLMs are already the most powerful recommendation engines on the internet. They have 900M+ weekly users, operate 24/7, cost ₹0 to appear in organically — and most Indian brands have no idea this channel exists.

· By Salman ShaikhRead →