GEO Insights for Brand Marketers
Why We Don't Chase Prompt Volume (And What We Track Instead)
Prompt volume for AI search is estimated, not measured. Here's why intent coverage, competitive gaps, and mention consistency are better signals for your GEO strategy.
GPT-5.4 Just Shipped a 1M-Token Brain. Here's What Changed for Brand Recommendations
GPT-5.4's 1M-token context window and above-human autonomous browsing score don't just matter for developers. They change how ChatGPT evaluates your entire brand, not just your best product page.
How to Write Product Pages That ChatGPT Will Recommend
Most Indian D2C product pages are built to convert humans, not to get cited by AI. Here's the 5-element framework that makes your product pages extractable by ChatGPT, Gemini, and Perplexity.
What Is a GEO Score? We Built a Free AI-Readiness Scanner
SEO has Lighthouse and PageSpeed Insights. GEO had nothing until now. We built a free scanner that gives any website a 0-100 AI-readiness score in 30 seconds. Here's what it measures and what we found.
Google AI Overviews Just Got Conversational. Here's What Changes for Brand Discovery
Gemini 3 is now the default model for AI Overviews, and users can jump straight into conversational AI Mode for follow-ups. The Google search funnel just changed, and Indian brands need to catch up.
GEO vs SEO: What Indian D2C Brands Need to Know in 2026
GEO isn't replacing SEO. It's the layer you're missing. If your brand ranks well on Google but doesn't get mentioned when someone asks ChatGPT for a recommendation, you have a visibility gap that traditional SEO will never close.
Claude Sonnet 4.6 Just Launched. What Changed for Brand Recommendations?
Anthropic quietly shipped its most capable model yet. A 1M token context window, stronger agentic search, and improved reasoning all change how Claude recommends brands, especially if your content is authoritative and long-form.
OpenAI Just Updated ChatGPT Twice in 3 Days. Here's What Changed for Brand Visibility
GPT-5.3 Instant landed on March 3. GPT-5.4 Thinking dropped on March 5. Both updates directly change how ChatGPT recommends brands, and most marketing teams haven't noticed. Here's what actually matters.
The Biggest Influencer Your Brand Is Ignoring (It's Not a Human)
LLMs are already the most powerful recommendation engines on the internet. They have 900M+ weekly users, operate 24/7, cost ₹0 to appear in organically, and most Indian brands have no idea this channel exists.
Which Indian D2C travel brand wins on AI search? We audited 5 brands across 5 LLMs.
We ran 25 non-branded shopping prompts across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews for 5 Indian luggage brands. The results reveal a category where one brand has a commanding lead, and every challenger has a different, fixable problem.