GEO Insights for Brand Marketers
Yellow.ai Case Study: What It Takes to Own Conversational AI Citations (And Where It Breaks)
Yellow.ai shows up in roughly 1 in 3 AI answers across the Conversational AI Platforms category, and in 45% of ChatGPT answers. This is what they did on-site and off-site, and the one weakness a Cited audit would flag today.
AI Is Citing Your Brand From Everywhere Except Your Website
We measured 226 Indian brands across ChatGPT, Perplexity, Gemini, Google AIO, and AI Mode for the June 2026 Cited Index. Only 4.1% of AI citations point back to brands' own websites. The other 95.9% live on marketplaces, Reddit, YouTube, review sites, and editorial.
Platform Bias: Why the Same Brand Scores 100 on One AI and 15 on Another
AI platforms don't agree on which brands to recommend. Keka HR scores 100 on Claude and 15 on Perplexity. Across 202 brands, the top 15 disparity gaps range from 55 to 85 points. This isn't noise — it's systematic bias.
May 2026 Cited Index: 202 Indian Brands Ranked by AI Visibility
The second edition of the Cited Index tracks 202 brands across 8 categories — with month-over-month deltas, 3 new categories, and the first cross-product visibility analysis.
The Sleep & Mattresses Paradox — ₹1,274 Cr Revenue, 38/100 on AI-Readiness
We scanned 6 Indian sleep brands for AI-readiness. The Sleep Company scored 87/100 — Fully Optimised. Wakefit — ₹1,274 Cr revenue, NSE-listed — scored 38/100. A 49-point gap. The content is there. AI crawlers just can't find it.
We Scanned 10 Indian Luggage Brands for AI-Readiness. The Websites Tell a Different Story Than the Rankings
Samsonite ranks #2 in AI visibility but scores lowest on website AI-readiness. Safari has the best website but only #3 in citations. We scanned 10 Indian travel brands with the GEO Score scanner — and the gap between what AI recommends and which websites are actually ready for AI is wider than we expected.
We Tracked 257 Indian Brands Across 4 AI Models. Here's Who's Visible and Who's Invisible
Zoho CRM scores 88.8% on AI visibility. Noise scores 28%. The #1 brand on ChatGPT isn't #1 on Gemini. We tracked 257 Indian brands across ChatGPT, Gemini, Claude, and Perplexity — and published the full rankings for free.
AI Search Traffic Converts at 14.2% vs Google's 2.8% — What This Means for Indian D2C
AI search referral traffic converts at 5x the rate of Google organic. Meanwhile, Indian D2C brands are spending more on Meta and Google while ignoring the highest-converting discovery channel they've never measured.
Which Indian D2C travel brand wins on AI search? We audited 5 brands across 5 LLMs.
We ran 25 non-branded shopping queries across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews for 5 Indian luggage brands. The results reveal a category where one brand has a commanding lead — and every challenger has a different, fixable problem.